I answered this question on Quora. Saving my answer here.
I’m the owner of a flood and mold restoration company, so when houses get flooded we dry it out to prevent mold growth, or if they already have mold we remove it. It doesn’t have to be in the same industry, i just want to see if PPC worked well for any small service companies out there.
My firm does Google AdWords for a number of small home service businesses in similar fields: pest control, plumbing, electrical certification etc. AdWords can work well for these kinds of businesses under the following conditions:
I published a case study on the work we did for the electrical compliance inspector. In his country every house has to have an electrical check when it’s sold. Although it’s not exactly the same as your business, the marketing approach would be similar. You can grab a copy of the case study here: How we found hundreds of new clients for an electrical compliance inspector using Google AdWords.