That’s a question we hear often. And it's a good question to ask.
Knowing if AdWords is a good fit can make or break a business. A great Google AdWords campaign will generate a steady stream of sales for many years. But there are thousands of people who’ve wasted money and time on AdWords without ever making a single sale.
There are more online advertising opportunities than you can shake a stick at:
Then there are all the online ways of finding clients:
But you can’t do them all (properly) at once. And if you make the wrong choice it could sink your business.
You know people search Google every day. You know that AdWords must work for some companies otherwise you wouldn’t all those ads. You don’t want to miss out on your share of those sales.
Is it unreasonable to want to sure that AdWords will work before you commit to it?
- Actual answers whenever someone asks the internet if AdWords works.
AdWords works for us.
AdWords is a complete waste of money.
SEO is free and you’ll get tons of visitors to your site.
Facebook is where it’s at.
Forget AdWords, it’s a ripoff, use Twitter instead.
AdWords doesn’t work for B2B. LinkedIn is the only place for B2B advertising.
People tell you that AdWords works or doesn’t for one of two reasons:
Neither is valid in deciding if AdWords will work for your business.
Skip past the question for the moment.
It’s the reason you got into business in the first place: do great work for great clients and get paid fairly.
Your business is unique:
A one-size-fits-all answer isn’t good enough when you’re staking your future on it. You need to a way to confirm if AdWords will work for YOUR business given your unique circumstances and constraints.
That way is the 1 Zero Matters approach.
It’s a brand new way of looking at AdWords.
It’s an approach that has emerged after years of chipping away at the problem of why AdWords works for some businesses and not for others.
It is true that I’m an AdWords guy.
I’ve been doing AdWords for the last decade. The work I’ve done has helped my clients generate almost a million sales enquiries from AdWords.
I’ve seen AdWords help struggling businesses grow their way out of trouble. I’ve seen brand new businesses make sales in the first week from their AdWords campaigns. I’ve seen people who were scared of wasting money on AdWords swear by it after they started getting results.
So yeah, I’m a little biased.
But I turn down 4 of every 5 people who apply to be a client because AdWords isn’t a good fit for them. A failed AdWords campaign hurts everyone. It’s not good for your business and it’s not good for mine.
The only sensible thing to do is to find out if AdWord will work BEFORE you start throwing money at it.