Will AdWords work?

That’s a question we hear often. And it's a good question to ask.

Knowing if AdWords is a good fit can make or break a business. A great Google AdWords campaign will generate a steady stream of sales for many years. But there are thousands of people who’ve wasted money and time on AdWords without ever making a single sale.

Facebook, SEO, AdWords, Yelp, LinkedIn etc etc. Which one do I choose?

There are more online advertising opportunities than you can shake a stick at:

  • Google
  • Facebook
  • Bing
  • LinkedIn
  • Yelp
  • Instagram
  • Pinterest
  • etc...

Then there are all the online ways of finding clients:

  • You can invest in SEO and wait for your website to get to the top of Google.
  • You can gather likes on Facebook.
  • You can blog or do “content marketing”.
  • You can build up an email list and send them a newsletter.

But you can’t do them all (properly) at once. And if you make the wrong choice it could sink your business.

You know people search Google every day. You know that AdWords must work for some companies otherwise you wouldn’t all those ads. You don’t want to miss out on your share of those sales.

Is it unreasonable to want to sure that AdWords will work before you commit to it?

Who do you believe?

AdWords works for us.

AdWords is a complete waste of money.

SEO is free and you’ll get tons of visitors to your site.

Facebook is where it’s at.

Forget AdWords, it’s a ripoff, use Twitter instead.

AdWords doesn’t work for B2B. LinkedIn is the only place for B2B advertising.

- Actual answers whenever someone asks the internet if AdWords works.


People tell you that AdWords works or doesn’t for one of two reasons:

  1. They’re trying to be helpful and share the experience they had with their business.
  2. They provide AdWords or SEO or Facebook etc services and they’re trying to get more clients.

Neither is valid in deciding if AdWords will work for your business.

Skip past the question for the moment.

What if you could be concrete about AdWords working for you?

You’d know you weren’t betting the business on something that might not work. You’d be confident that you’d chosen the right way to grow your business.

You’d be able to focus on getting the best possible results from AdWords instead of hedging and trying to do AdWords, SEO, Facebook etc half-heartedly. 

What if you knew you’d get new sales enquiries every day?

  • You could do your best work without worrying about where your next customer was coming from.
  • Your cash flow would be a lot more comfortable.
  • You’d be able to plan for the future.
  • You’d turn more quotes and proposals into sales as you got more and more practice selling.
  • You’d take on only the best clients - people who trusted you and valued your services. Not price shopper.

It’s the reason you got into business in the first place: do great work for great clients and get paid fairly.

Will AdWords work for you? The right answer is “it depends”.

Your business is unique:

  • The market you serve.
  • The product or service you sell.
  • Your skills and experience.
  • Your constraints - time and money.
  • Your resources - time, money and skills.
  • The way you respond to a sales enquiry.
  • Your sales process.
  • etc...

A one-size-fits-all answer isn’t good enough when you’re staking your future on it. You need to a way to confirm if AdWords will work for YOUR business given your unique circumstances and constraints.

That way is the 1 Zero Matters approach.

It’s a brand new way of looking at AdWords.

It’s an approach that has emerged after years of chipping away  at the problem of why AdWords works for some businesses and not for others.

You’ll learn:

  • How to evaluate your market to see if AdWords is even worth considering.
  • Why advertising tractor spares on AdWords is easy but interior designers really struggle. And why this can help you predict your results.
  • Why one advertiser turned 4 of 5 every 5 AdWords enquiries into a sale but another in the same space closed no deals and abandoned AdWords.
  • and much more.

Aren't you biased in favour of AdWords?

It is true that I’m an AdWords guy.

I’ve been doing AdWords for the last decade. The work I’ve done has helped my clients generate almost a million sales enquiries from AdWords.

I’ve seen AdWords help struggling businesses grow their way out of trouble. I’ve seen brand new businesses make sales in the first week from their AdWords campaigns. I’ve seen people who were scared of wasting money on AdWords swear by it after they started getting results.

So yeah, I’m a little biased.

But I turn down 4 of every 5 people who apply to be a client because AdWords isn’t a good fit for them. A failed AdWords campaign hurts everyone. It’s not good for your business and it’s not good for mine.

The only sensible thing to do is to find out if AdWord will work BEFORE you start throwing money at it.

© Peter Bowen 2017 | Isle of Wight

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