Automating Google Ads.

Google AdWords: Automated vs manual bidding.

The question: "How much of a performance gain can I expect with good manual tuning?" I decided not to answer the exact question and suggest an alternative to manual tuning.

Should you use Target CPA bidding for lead generation campaigns?

Google wants you to use Target CPA bidding. Is it right for lead generation campaigns? Read on to find out.

Watch your back for centaurs.

Centaurs - human+computer teams will outperform and replace AdWords agencies that rely on human power alone. Here are four ways to enhance your AdWords powers with automation.