Can you market a home services company using PPC?

I answered this question on Quora. Saving my answer here.

I’m the owner of a flood and mold restoration company, so when houses get flooded we dry it out to prevent mold growth, or if they already have mold we remove it. It doesn’t have to be in the same industry, i just want to see if PPC worked well for any small service companies out there.

My answer.

My firm does Google AdWords for a number of small home service businesses in similar fields: pest control, plumbing, electrical certification etc. AdWords can work well for these kinds of businesses under the following conditions:

  • There are enough people using Google in the area that the business can service.
  • There aren’t too many competitors advertising. Usually it’s fine if there are a bunch of small local players advertising because for the most part they’re not very good at AdWords - especially if they’re doing it themselves or using their local jack-of-all-trades web designer. If there are some big nationwide operators or franchises advertising on Google it can be more difficult as they tend to drive the advertising costs up.
  • The business can respond quickly by phone. I’ve seen great PPC campaigns tank because the person getting the sales leads was too busy to pick up the phone. If you wait till the end of the day to call (or worse email) people you’ve lost the business.

I published a case study on the work we did for the electrical compliance inspector. In his country every house has to have an electrical check when it’s sold. Although it’s not exactly the same as your business, the marketing approach would be similar. You can grab a copy of the case study here: How we found hundreds of new clients for an electrical compliance inspector using Google AdWords.

Want higher conversion rates?

I’ve seen conversion rates double, triple and even 10X after a few quick and easy changes to the enquiry form.

Subscribe now and I'll send you a free copy of my in-depth ebook High-Converting Enquiry Forms.

You're already paying for clicks. Now turn them into conversions.

Privacy policy. Unsubscribe at any time.

3 things you must do before you advertise on top of funnel keywords.

Top of funnel keywords can be cheaper to advertise on. But there are 3 things you must do before you enable them.

Google AdWords: Can I use capital letters in the Display URL?

AdWords question: Can I use capital letters in the Display URL? Is it ok to write it like ? Will Google allow this? Here is the answer with links to the relevant Google AdWords policies.

Can you market a home services company using PPC?

Can you market a home services company using PPC? Is AdWords suitable for small local service companies?

Do I need to put quotes around single negative keywords in AdWords?

Do I need to put quotes around single negative keywords in AdWords?

Google Adwords: Not DIY anymore?

The words "DIY" and "cheap" are like crack cocaine to us small business owners. Google figured this out long ago and sold the Adwords program as a self-service solution. I think that's overly optimistic.

How many keywords should I have in an ad group?

Grouping keywords into ad groups trips people up. This is one of the most confusing parts of building your first AdWords campaign. Getting it right almost always leads to higher CTR , better QS and a lower cost per click.

How to build a pilot campaign.

I know nothing when I take on a new client who’s never used Google Ads for lead generation. The only way to know for sure if Google Ads will work and if the relationship with the client will be comfortable is to test it. Here's how...

Rules for Writing Google AdWords Expanded Text Adverts

Here are the rules we use for writing Google AdWords expanded text ads at MarketingMotor. Feel free to copy them.

What is the lowest amount of traffic needed for a campaign?

What makes a good keyword?

The better your keyword choice the better your AdWords campaign. So what makes a good keyword?