Building Google Ads campaigns.

3 things you must do before you advertise on top of funnel keywords.

Top of funnel keywords can be cheaper to advertise on. But there are 3 things you must do before you enable them.

Google AdWords: Can I use capital letters in the Display URL?

AdWords question: Can I use capital letters in the Display URL? Is it ok to write it like example.com/ExampleLink ? Will Google allow this? Here is the answer with links to the relevant Google AdWords policies.

Can you market a home services company using PPC?

Can you market a home services company using PPC? Is AdWords suitable for small local service companies?

Do I need to put quotes around single negative keywords in AdWords?

Do I need to put quotes around single negative keywords in AdWords?

Google Adwords: Not DIY anymore?

The words "DIY" and "cheap" are like crack cocaine to us small business owners. Google figured this out long ago and sold the Adwords program as a self-service solution. I think that's overly optimistic.

How many keywords should I have in an ad group?

Grouping keywords into ad groups trips people up. This is one of the most confusing parts of building your first AdWords campaign. Getting it right almost always leads to higher CTR , better QS and a lower cost per click.

How to build a pilot campaign.

I know nothing when I take on a new client who’s never used Google Ads for lead generation. The only way to know for sure if Google Ads will work and if the relationship with the client will be comfortable is to test it. Here's how...

Rules for Writing Google AdWords Expanded Text Adverts

Here are the rules we use for writing Google AdWords expanded text ads at MarketingMotor. Feel free to copy them.

What makes a good keyword?

The better your keyword choice the better your AdWords campaign. So what makes a good keyword?