I find it incredibly difficult to start writing. Staring at an empty screen waiting for inspiration to strike.
My friend (and former business partner) Peter Carruthers taught me that it’s easier to edit than to write. Polishing existing writing is a joy compared with starting from scratch.
I’ve used this approach for writing Google Ads for more than a decade. Being a geek I wrote a program that takes a Google Ads campaign structure - ad groups and keywords - and spits out draft ads. Editing the computer's drafts into something useable is a piece of cake.
But I’ve always come up with ad extensions the hard way: staring at the screen waiting for inspiration to strike.
Andrea Cruz of KoMarketing shared 112 examples of Google Ads Callout Extensions. They make a great starting point. They're here.
I’ve seen conversion rates double, triple and even 10X after a few quick and easy changes to the enquiry form.
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