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Background: I’ve used the AdWords API since 2009 do research, build campaigns and generate reports.
Bad news: there are relatively few programmers available who have used the AdWords API extensively.
Good news is that you don’t a programmer who is an expert at the AdWords API because the programming constructs that the API uses are well known. For instance, the API uses OAuth for authentication which is very common. There are code libraries and examples in many programming languages. You can point any decent developer to https://github.com/googleads and they should be able to figure things out.
There are some things that you should be aware of if you’re going to invest in custom programming for your business.
At this stage your biggest risks are:
You can eliminate the risk with a road mapping session where discuss what you plan to build.
At the end of the road mapping session you’ll be confident that your app is technically possible and complies with Google’s requirements. You’ll have a solid set of wireframes and requirements with which to brief your developer. You’ll know exactly what the next step is and what the project is likely to cost.
Road mapping costs $450 and takes 2-3 hours, usually split over two sessions on Skype/Hangouts/Zoom etc.
Want to book a road mapping session? Email me firstname.lastname@example.org.
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Good news is that you don’t a programmer who is an expert at the AdWords API because the programming constructs that the API uses are well known. For instance, the API uses OAuth for authentication which is very common.