Are you worried that it might be underperforming? Perhaps you've neglected your AdWords account. Maybe it used to do better but now it’s costing more and delivering less. Maybe you’re behind on some updates or not confident that everything is as it should be.
I'll pore over your AdWords account looking for things that are costing more than they should and searching for openings to get more value from the money you're already paying Google. If I can't find savings or improvements worth at least double your investment you don't have to pay.
If you’re using AdWords for lead generation I'm a good fit.
I've invested more than 20 000 hours in using AdWords for lead generation. I’ve built campaigns and tools that have generated almost 1 000 000 sales leads from AdWords. I can spot mistakes and opportunities in lead generation campaigns. I can't offer the same skill or experience for ecommerce or brand building campaigns. If you're doing ecommerce or brand advertising we're probably not a good fit for each other.
1. Preliminary evaluation. I’ll start with a preliminary evaluation to make sure I can help reduce costs or increase sales leads. If there isn’t opportunity for my skills to improve your AdWords account I’ll let you know and that will be the end of it. There will be no charge.
2. Audit. The aim of the audit is to find 5 to 10 things you can do to that'll either reduce costs or increase sales leads.
I'll be looking for the low-hanging fruit. Things that'll give you the most improvement for the least cost and effort.
There might be a lot more changes you could make but 5 - 10 is about the right number to tackle at one time. It's a good balance between the cost of doing the audit, the cost (or time) to make the changes and the value you'll get from the changes.
3. Report back. We'll meet online using Zoom. It'll let us talk and share screens. This will take between 30 minutes and an hour.
I’ll go through each suggested change. There will be time for questions to make sure you've understood everything that you need to do.
You can invite anyone else who needs to be at the meeting to join us.
I’ll record the meeting and give you a copy of the recording so you can refer to it if needed.
Pop me an email (firstname.lastname@example.org) and I'll get right back to you.
I particularly enjoyed the time spent on the workings of adwords and how to extract that extra information available.
Your style is relaxed and not condescending even when you are explaining the basics. This makes it easier to ask questions I don't know the answer to without feeling totally useless.
- Keith Millington
You’ve chosen good keywords, written decent ad copy, set up a landing page that should convert. You’re getting impressions and the CTR looks ok but you’ve still not had any conversions. Is this normal or should you worry?
I worked out a process for getting fast results from new AdWords campaigns so I didn't have to worry as much. You're welcome to copy (and improve) my process.
I used to think quality score was vital, but in the year I’ve ignored QS and focussed on other metrics: - our ads have been clicked more often. - Our landing pages are better at turning visitors into leads. - Our clients are getting superior leads from their AdWords spend.
Learn how changes in searcher's intent, network, time of day etc affect AdWords performance.
I've been lucky enough to consult with several clients who run their own AdWords or have an in-house AdWords team. I usually get called in because they're not getting the results they anticipated. They’d hoped for a reliable flow of new business but they're paying Google more and more for fewer leads. One mistake crops up all the time...
In the past I relied on a combination of the change history in AdWords, some rough notes and my memory to keep track of my testing. It worked but it wasn't great. It became more difficult as my business grew. I started to feel like I was losing control. I couldn't answer questions about an account without having to root around in Google docs, AdWords and email. Read on to see how I fixed this.
Google wants you to use Target CPA bidding. Is it right for lead generation campaigns? Read on to find out
This is for you if you’re managing AdWords for efficiency - you want to reduce you cost per lead (CPA). The golden rule when managing AdWords for efficiency is to do more of what works and less of what doesn’t. The concept is simple but actually doing it is more difficult because you have to ...