Optimising landing pages.

Use HTTPS for your landing pages or kill your conversion rate.

The number of website enquiries you get is going to fall off a cliff after 24th of October if your website doesn't use HTTPS. After the 24th of October 2017, Google Chrome will warn people that web pages with forms are insecure unless they’re served over HTTPS. Here's how to fix this.

Improve website conversion rates with autocomplete.

Here's a small tweak to the contact form on your website that'll make it easier for people to complete it. Adding autocomplete to your form fields is one of those 1% kaizen improvements. They all add up.

Improve conversion rates by adding extra calls to action.

I love working on ways to increase the number of people who fill in the enquiry form on one of the MarketingMotor lead generation websites. Jakub Linowski inspired this change.

PPC landing page best practice.

You'd hoped AdWords would send you an inbox full of opportunities. Instead your conversion rates are < 1% and the kids are getting thinner. Want to feel like an AdWords genius? Without rebuilding your campaigns from scratch? I've seen landing page conversion rates double, triple, even 10x by applying these landing page design rules.

Improve conversion rates with these changes to your enquiry forms.

I've spent more than 1000 hours over the last 10 years improving the contact forms on our lead generation sites. Here are some of the things we've done that have improved conversion rates from about 1% to greater than 30% in some cases.

CAPTCHA is like putting barbed wire in front of your shop

Don't make it difficult for your customers to contact you. Businesses with the smoothest processes will attract (and keep) the best customers.

Preventing bot spam without using CAPTCHA.

CAPTCHA kills conversions. Here's how we prevent form spam without annoying potential customers.

© Peter Bowen 2018 | Isle of Wight

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