Amy Hoy wrote a brilliant article titled 6 Critical Mistakes You're Making with Your Landing Page.
She makes a really interesting observation which resonated with me.
Landing page design is actually a usability exercise.
She goes on to explain what makes landing page content readable.
One column, good spacing, strong contrast, aligned left and ragged right, and good, clear typographical hierarchy; as little to distract the eye as possible.
She talks about how most design trends make it harder to read. She calls it putting visual roadblocks in the copy.
- the “different sections are different colors” design
- the “gradients… with text on them” design
- the “multiple columns with graphics” design
- the “content on the left, next bit of content on the right, now reverse!” design
- the “stuff flying in and out, look at me, I’m a bird!! don’t look at that boring static text!” design
And the consequence of making the copy more dificult to read is
...people who are lazy, or busy, or distracted, or not as invested, or not as fluent at reading as you think will just give up...
The best landing page is one where all of the text has the same left alignment in a single column, with same color text on the same color background.
Read the full article here: 6 Critical Mistakes You're Making with Your Landing Page.
I’ve seen conversion rates double, triple and even 10X after a few quick and easy changes to the enquiry form.
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You're already paying for clicks. Now turn them into conversions.
Amy Hoy wrote a brilliant article titled 6 Critical Mistakes You're Making with Your Landing Page. She makes a really interesting observation which resonated with me: Landing page design is actually a usability exercise.
Don't make it difficult for your customers to contact you. Businesses with the smoothest processes will attract (and keep) the best customers.
Here’s a quick tip for improving landing page speed. As you know, nobody likes a slow website. Load speed is strongly correlated with the conversion rate: Fast website = more leads.
Improving page speed helps improve landing page experience. Google's guidance is broad, not specific. That makes it hard to know what to do. Google does provide one specific set of instructions, following these will improve landing page experience and boost conversion rates.
Here's a small tweak to the contact form on your website that'll make it easier for people to complete it. Adding autocomplete to your form fields is one of those 1% kaizen improvements. They all add up.
You get the highest conversion rates from landing pages that concentrate on convincing visitors to do just one thing. Offer visitors too many choices and they bounce. But what if there are two equally good things your visitor could do?
Read on to learn how your website could be sabotaging your advertising. And, what you can do to get more leads from your the clicks you've already paid for.
The number of website enquiries you get is going to fall off a cliff after 24th of October if your website doesn't use HTTPS. After the 24th of October 2017, Google Chrome will warn people that web pages with forms are insecure unless they’re served over HTTPS. Here's how to fix this.