How long should your landing page be?

Ask 10 people, get 10 different answers.

Ask Google and you get hundreds of case studies on page length and its relation to conversion rate.

But, you can't blindly apply every case study you read on the internet. You see, case studies aren't perfect.

Listening to people’s opinion on the length of your page is no more reliable.

I can’t tell you how long your landing page should be, and nobody else can either.

You see, the number of words on a landing page relates to the conversion rate in the same way that the number of spoons in a restaurant relates to the food quality.

How many spoons does a restaurant need? Too few and you can’t serve soup. Too many - a restaurateur with a spoon fetish - and there wouldn’t be room to cook.

A restaurant needs enough spoons. Your landing page needs enough words to convince visitors:

Want higher conversion rates?

I’ve seen conversion rates double, triple and even 10X after a few quick and easy changes to the enquiry form.

Subscribe now and I'll send you a free copy of my in-depth ebook High-Converting Enquiry Forms.

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