Improve website conversion rates with autocomplete.

Here's a small tweak to the contact form on your website that'll make it easier for people to complete it.

Adding autocomplete to your form fields is one of those 1% kaizen improvements. They all add up.

Autocomplete (aka autofill) lets your web browser (Chrome, Firefox, Safari etc) save information like your name, email address etc and later automatically fill that in. It makes filling in forms faster and easier, especially on mobile. Faster and easier = more people filling in enquiry forms = more sales leads.

In the perfect world web browsers would be able to put your name, email and phone number into the right places on a web form. But in the real world that doesn’t happen.

We geeks have our conventions for naming form fields. It’s something we’re stupidly attached to. (Think Mel Gibson in Braveheart: "They may take our lives but they’ll never take our freedom (to use whatever field naming convention we want)".

So you get the form fields named first_name, last_name, fname, lname, f_name, l_name, name_first, name_last, firstName, lastName, FirstName, LastName, givenName, surname and about a thousand other variations. It’d be a miracle if a web browser got that right.

The solution is to tell the web browser exactly which field is the first name, which is the last name etc. You do this by adding the autocomplete attribute to form fields.

Autocomplete is part of the html spec so the arguing about whether first_name or fname is right has already been done.

Here are the most commonly used autocomplete attributes for enquiry/contact forms.

  • Use autocomplete="given-name" for your first name field.
  • Use autocomplete="family-name" for your last name field.
  • Use autocomplete="name" if you don’t ask for a separate first and last name and just have a full name field.
  • Use autocomplete="email" for your email field.
  • Use autocomplete="tel" for your phone number field if you’re running an international site and want phone numbers in the international format e.g. +44 752575718.
  • Use autocomplete="tel-national" for your phone number field if your visitors are all from one country and you don’t need the country code e.g. 07525757178.

Here's what the HTML for a first name input would look like.

<input type="text" name="first_name" autocomplete="given-name">

The full specification is here if you’re interested.

Low conversion rate?

I’ve seen conversion rates double, triple and even 10X after a few quick and easy changes to the enquiry form.

Subscribe now and I'll send you a free copy of my in-depth ebook High-Converting Enquiry Forms.

You're already paying for clicks. Now turn them into conversions.

Privacy policy. Unsubscribe at any time.

Related articles for your reading pleasure.

CAPTCHA is like putting barbed wire in front of your shop

Don't make it difficult for your customers to contact you. Businesses with the smoothest processes will attract (and keep) the best customers.

How to improve landing page experience.

Improving page speed helps improve landing page experience. Google's guidance is broad, not specific. That makes it hard to know what to do. Google does provide one specific set of instructions, following these will improve landing page experience and boost conversion rates.

Improve website conversion rates with autocomplete.

Here's a small tweak to the contact form on your website that'll make it easier for people to complete it. Adding autocomplete to your form fields is one of those 1% kaizen improvements. They all add up.

Landing pages: Click-to-call or contact form?

You get the highest conversion rates from landing pages that concentrate on convincing visitors to do just one thing. Offer visitors too many choices and they bounce. But what if there are two equally good things your visitor could do?

I’m paying for clicks but I'm not getting enough leads.

Read on to learn how your website could be sabotaging your advertising. And, what you can do to get more leads from your the clicks you've already paid for.

Use HTTPS for your landing pages or kill your conversion rate.

The number of website enquiries you get is going to fall off a cliff after 24th of October if your website doesn't use HTTPS. After the 24th of October 2017, Google Chrome will warn people that web pages with forms are insecure unless they’re served over HTTPS. Here's how to fix this.