Landing pages.

6 Critical Mistakes You're Making with Your Landing Page

Amy Hoy wrote a brilliant article titled 6 Critical Mistakes You're Making with Your Landing Page. She makes a really interesting observation which resonated with me: Landing page design is actually a usability exercise.

CAPTCHA is like putting barbed wire in front of your shop

Don't make it difficult for your customers to contact you. Businesses with the smoothest processes will attract (and keep) the best customers.

How I got landing page load time down from 0.8 seconds to 0.2 seconds.

Here’s a quick tip for improving landing page speed. As you know, nobody likes a slow website. Load speed is strongly correlated with the conversion rate: Fast website = more leads.

How to improve landing page experience.

Improving page speed helps improve landing page experience. Google's guidance is broad, not specific. That makes it hard to know what to do. Google does provide one specific set of instructions, following these will improve landing page experience and boost conversion rates.

Improve website conversion rates with autocomplete.

Here's a small tweak to the contact form on your website that'll make it easier for people to complete it. Adding autocomplete to your form fields is one of those 1% kaizen improvements. They all add up.

Landing pages: Click-to-call or contact form?

You get the highest conversion rates from landing pages that concentrate on convincing visitors to do just one thing. Offer visitors too many choices and they bounce. But what if there are two equally good things your visitor could do?

I’m paying for clicks but I'm not getting enough leads.

Read on to learn how your website could be sabotaging your advertising. And, what you can do to get more leads from your the clicks you've already paid for.

Use HTTPS for your landing pages or kill your conversion rate.

The number of website enquiries you get is going to fall off a cliff after 24th of October if your website doesn't use HTTPS. After the 24th of October 2017, Google Chrome will warn people that web pages with forms are insecure unless they’re served over HTTPS. Here's how to fix this.