You get the highest conversion rates from landing pages that concentrate on convincing visitors to do just one thing. Offer visitors too many choices and they bounce.
But what if there are two equally good things your visitor could do?
This happened recently with a client of mine...
Most of the her visitors are on mobile phones. Often they Google for her service right after getting bad news. They're looking for a fix in a hurry.
Mobile phone + in a hurry suggest that offering a click-to-call button is right for her site.
But, it's not always a good time to call. Some visitors are on computers and others prefer the relative anonymity of first contact via a form. That swings the balance towards a contact form.
We decided that we needed both: a click-to-call button and a contact form.
The landing page template makes the contact form stand out. There are also contact us buttons elsewhere in the landing page text that take the visitor back to the form. We're telling visitors exactly what we want them to do.
I wanted to offer click-to-call buttons without competing with the form. I won't link to her site but here's a screenshot from the demonstration lead generation site.
- The click-to-call buttons don't overwhelm the form buttons because the grey is less prominent than the blue. But, the grey is still enough that the buttons stand out from the white page background.
- The text and phone number make it obvious what the button is for.
- The stats from her AdWords campaign show that lots of searches happen in the evening. My client suggested adding the opening hours to button to let people know it's OK to call outside working hours.
Here's the part where I should be telling you that adding the click-to-call button produced a 17.23% increase in page conversions. Truth is it's too early to tell if it's working or not. I'll let you know when that changes.
I've put up a demonstration page with click-to-call buttons here if you'd like to see it in real life.
Want high-converting lead generation landing pages?
I've generated more than a million leads using Google Ads. Everything I've learned on the way is going into my new book on lead generation landing pages.
You won't find anything about general web design. You won't find anything about sales page copy. You won't find anything about ecommerce, brand building or SAAS. But, if you'd like a book packed with tested principles and step-by-step advice on turning more clicks into leads then it might be for you.
Pop your details into the box below. I'll keep you updated on progress, send you sample chapters for your comment and offer you a discount when it goes live.
Amy Hoy wrote a brilliant article titled 6 Critical Mistakes You're Making with Your Landing Page. She makes a really interesting observation which resonated with me: Landing page design is actually a usability exercise.
Don't make it difficult for your customers to contact you. Businesses with the smoothest processes will attract (and keep) the best customers.
If your enquiry form asks for much more than contact details you're losing qualified sales leads. Read on to learn why...
Here’s a quick tip for improving landing page speed. As you know, nobody likes a slow website. Load speed is strongly correlated with the conversion rate: Fast website = more leads.
How long should your landing page be? The answer isn't a number.
Even though the internet is infinitely more ubiquitous now. Even though we've had a generation grow up with Google. Even though 2-year olds have iPads
. The way people read websites hasn't changed...
Here's how I doubled the conversion rate on some Google Ads lead generation landing pages by improving visitor's motivation.
Improving page speed helps improve landing page experience. Google's guidance is broad, not specific. That makes it hard to know what to do. Google does provide one specific set of instructions, following these will improve landing page experience and boost conversion rates.
If you’re anything like me, starting is the hardest part of writing. It's like I'm staring at the screen waiting for someone to unblock the idea pipe.
That struggle is over.
Here's a small tweak to the contact form on your website that'll make it easier for people to complete it. Adding autocomplete to your form fields is one of those 1% kaizen improvements. They all add up.
You get the highest conversion rates from landing pages that concentrate on convincing visitors to do just one thing. Offer visitors too many choices and they bounce. But what if there are two equally good things your visitor could do?
Read on to learn how your website could be sabotaging your advertising. And, what you can do to get more leads from your the clicks you've already paid for.
This is a quote from Write Useful Books by Rob Fitzpatrick. His advice is perfect for lead-generation landing pages.
I took on an account with no useful conversion data. Here's how I started tracking calls, forms and live chat accurately.
The number of website enquiries you get is going to fall off a cliff after 24th of October if your website doesn't use HTTPS. After the 24th of October 2017, Google Chrome will warn people that web pages with forms are insecure unless they’re served over HTTPS. Here's how to fix this.
It’s not to convince someone to buy from you, establish trust, build your brand or educate your customer. Those things are important but they're not the first job. The first job is ...