Conventional wisdom says that you should split test your adverts. Good idea in theory but there are some catches and, the biggest problem is that focussing on the AdWords nitty-gritty can distract you from more important things you can do ti move the needle on sales.
Your market’s buying patterns can be used to guide the best time to show your ads.
The question: "How much of a performance gain can I expect with good manual tuning?" I decided not to answer the exact question and suggest an alternative to manual tuning.
The Search Terms Report is a great place to find negative keywords to add to your AdWords campaign. It shows (some of) the actual words and phrases that triggered your ads.
Google gives loads of stats, they don't tell you what they really mean to you. There are four numbers in your Adwords account which will tell you if you've set your campaign up correctly and if it's running well enough. If you don't have time to monitor every other performance metric watch these like a hawk.
How much commercial activity happens on mobile phones? Is it enough to justify a mobile-first approach to development? Case study with mobile vs desktop AdWords generated leads across 7 industries.
We check the campaigns we manage regularly to see how much it costs to generate an enquiry on Google search versus search partners. Most of the time it costs more or less the same. Sometimes the difference is huge.
Here are the rules we use for writing Google AdWords expanded text ads at MarketingMotor. Feel free to copy them.
When we first started we used one account for all our clients. It worked well enough in the beginning but it's not best practice anymore.
AdWords question: Can I use capital letters in the Display URL? Is it ok to write it like example.com/ExampleLink ? Will Google allow this? Here is the answer with links to the relevant Google AdWords policies.
There are two ways to get more AdWords impressions. Increase the reach of your adverts and give Google more incentive to show your adverts. Here's how to do both.
Need more AdWords impressions? Here are 5 things you can do to get your ads seen by more people.
It is a fact that more people use the internet on their phones than they do on computers these days. But are these glued-to-their-phone types going to buy from you?
Google showed your some of your adverts to the wrong people today. You (or someone you hire) must deal with this or your ads are going to start costing more and generating fewer leads. Here's how.
I worked out a process for getting fast results from new AdWords campaigns so I didn't have to worry as much. You're welcome to copy (and improve) my process.
I ignored quality score for a year and it didn't matter. Why I no longer think quality score is useful for managing or optimising AdWords campaigns.