I love working on ways to increase the number of people who fill in the enquiry form on one of the MarketingMotor lead generation websites. I enjoy this so much that I've spent more than 1 000 hours on it over the last few years.
The happy result: MarketingMotor lead generation sites are amongst the best in the world at turning clicks into sales leads.
I can't claim all the credit. I study what other people are doing and testing and borrow their best results.
Jakub Linowski inspired the change I'm telling you about today. He has a very rigorous approach to A/B testing websites and is generous enough to share the results.
He found a significant increase in conversions by adding more call's to action. (http://www.goodui.org/#5)
(A conversion is when a website visitor does something. A call to action is geekspeak for asking them to do it.)
I implemented this by adding a large button near the bottom of the site. It says "Contact us now for fast service." Anyone clicking on it gets taken from the bottom of the page back up to the enquiry form.
The thinking behind this is that anyone who's read to the end of the page will be wondering what to do next. I'd really like them to fill in that form so you can start the sales process so we ask them to do just that.
The screenshot below is from a typical high-converting landing page. By the time you've scrolled to the bottom of the page you can't see the form anymore. The new blue button at the bottom takes you back to the top of the form.
Put this code at the top of your contact form.
If your contact form is on the same page as your call to action it looks like this.
If your contact form is on a different page you need to put that page URL into the href where I've put https://www.mysite.com/contact.php.
Obviously you should change the words to suit your business.
I’ve seen conversion rates double, triple and even 10X after a few quick and easy changes to the enquiry form.
Subscribe now and I'll send you a free copy of my in-depth ebook High-Converting Enquiry Forms.
You're already paying for clicks. Now turn them into conversions.
The optimisation score is Google’s newest way of telling you how to run your Google Ads account. Read on to see how following it blindly can hurt your business.
Google showed your some of your adverts to the wrong people today. You (or someone you hire) must deal with this or your ads are going to start costing more and generating fewer leads. Here's how.
How much commercial activity happens on mobile phones? Is it enough to justify a mobile-first approach to development? Case study with mobile vs desktop AdWords generated leads across 7 industries.
I worked out a process for getting fast results from new AdWords campaigns so I didn't have to worry as much. You're welcome to copy (and improve) my process.
Need to improve your conversion rate? Here's a tested approach that takes only a few minutes.
It is a fact that more people use the internet on their phones than they do on computers these days. But are these glued-to-their-phone types going to buy from you?
In the past I relied on a combination of the change history in AdWords, some rough notes and my memory to keep track of my testing. It worked but it wasn't great. It became more difficult as my business grew. I started to feel like I was losing control. I couldn't answer questions about an account without having to root around in Google docs, AdWords and email. Read on to see how I fixed this.
We check the campaigns we manage regularly to see how much it costs to generate an enquiry on Google search versus search partners. Most of the time it costs more or less the same. Sometimes the difference is huge.
The Search Terms Report is a great place to find negative keywords to add to your AdWords campaign. It shows (some of) the actual words and phrases that triggered your ads.