Managing Google Ads.

Don’t believe every recommendation from Google.

The optimisation score is Google’s newest way of telling you how to run your Google Ads account. Read on to see how following it blindly can hurt your business.

Google showed your ads to the wrong people today.

Google showed your some of your adverts to the wrong people today. You (or someone you hire) must deal with this or your ads are going to start costing more and generating fewer leads. Here's how.

Has Google jumped the gun on mobile?

How much commercial activity happens on mobile phones? Is it enough to justify a mobile-first approach to development? Case study with mobile vs desktop AdWords generated leads across 7 industries.

How to get fast traction on a brand new AdWords campaign.

I worked out a process for getting fast results from new AdWords campaigns so I didn't have to worry as much. You're welcome to copy (and improve) my process.

Improve conversion rates by adding extra calls to action.

Need to improve your conversion rate? Here's a tested approach that takes only a few minutes.

Should you show ads to people on their phones?

It is a fact that more people use the internet on their phones than they do on computers these days. But are these glued-to-their-phone types going to buy from you?

Putting a little science into AdWords

In the past I relied on a combination of the change history in AdWords, some rough notes and my memory to keep track of my testing. It worked but it wasn't great. It became more difficult as my business grew. I started to feel like I was losing control. I couldn't answer questions about an account without having to root around in Google docs, AdWords and email. Read on to see how I fixed this.

Should you advertise on Search Partners?

We check the campaigns we manage regularly to see how much it costs to generate an enquiry on Google search versus search partners. Most of the time it costs more or less the same. Sometimes the difference is huge.

Using the Search Terms Report to find negative keywords.

The Search Terms Report is a great place to find negative keywords to add to your AdWords campaign. It shows (some of) the actual words and phrases that triggered your ads.