This is for you if you’re interested in making data-driven decisions about your Google Ads. Amy Hebdon, founder at Paid Search Magic, wrote a fantastic article she described a love letter disguised as a how to about PPC data interpretation.
How do you know the best way to split your ad budget between search and display, between Facebook and Google, between one keyword and another?
How do you get more leads from Google Ads when you’ve maxed out impression share?
Here's how we solved this problem...
I'm not saying that everyone who's paid for Google ads has turned a profit. That's definitely not the case. But, when people lose money on Google ads its likely to be because Google Ads was a poor fit for their business, or because of the way they did Google Ads. I can't see Google risking their future to steal your advertising budget.
The optimisation score is Google’s newest way of telling you how to run your Google Ads account. Read on to see how following it blindly can hurt your business.
I'm not trying to bamboozle you, it's just that my - and everyone else's - writing isn't always right for your circumstances. Read on to find out more...
I’ve bumped into this problem with almost every client who sells to other businesses (B2B) not to consumers (B2C). Here are some options ...
Google showed your some of your adverts to the wrong people today. You (or someone you hire) must deal with this or your ads are going to start costing more and generating fewer leads. Here's how.
How much commercial activity happens on mobile phones? Is it enough to justify a mobile-first approach to development? Case study with mobile vs desktop AdWords generated leads across 7 industries.
If you don't feel confident making changes to Google Ads campaigns this might help...
I worked out a process for getting fast results from new AdWords campaigns so I didn't have to worry as much. You're welcome to copy (and improve) my process.
Need to improve your conversion rate? Here's a tested approach that takes only a few minutes.
Here are 3 rules of thumb I use to to help me make more of the right decisions when data is scarce.
It is a fact that more people use the internet on their phones than they do on computers these days. But are these glued-to-their-phone types going to buy from you?
In the past I relied on a combination of the change history in AdWords, some rough notes and my memory to keep track of my testing. It worked but it wasn't great. It became more difficult as my business grew. I started to feel like I was losing control. I couldn't answer questions about an account without having to root around in Google docs, AdWords and email. Read on to see how I fixed this.
We check the campaigns we manage regularly to see how much it costs to generate an enquiry on Google search versus search partners. Most of the time it costs more or less the same. Sometimes the difference is huge.
I like automated bidding. But, there are some trade offs with automated bidding that are not well documented.
The Search Terms Report is a great place to find negative keywords to add to your AdWords campaign. It shows (some of) the actual words and phrases that triggered your ads.