How to Increase AdWords Impressions.

There are two ways to get more AdWords impressions:

  1. Increase the reach of your adverts.
  2. Give Google more incentive to show your adverts.

Increase the reach of your ads.

Give Google more incentive to show your adverts.

Google has to balance three opposing requirements every time your ad could be shown.

  1. Google wants to give the searcher a good experience so they keep using Google.
  2. Google wants to give you the advertiser the best possible chance of making money of AdWords so you can afford to keep using AdWords.
  3. Google wants to make as much money as they can so they can buy more robot cars.


Here are the things you can do to help Google meet their objectives:

Things to watch out for.

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