Are you worried that it might be underperforming? Perhaps you've neglected your AdWords account. Maybe it used to do better but now it’s costing more and delivering less. Maybe you’re behind on some updates or not confident that everything is as it should be.
You’ve chosen good keywords, written decent ad copy, set up a landing page that should convert. You’re getting impressions and the CTR looks ok but you’ve still not had any conversions. Is this normal or should you worry?
We PPC people dream about the conversions graph going up up up to the right but sometimes the line looks like the side view of a cliff, with an account manager splattered at the bottom like Wile E. Coyote.
I used to dread trying to figure out why a good campaign went bad. Then I learned a technique that lets me get to the real reason for a drop in conversions.
Learn how changes in searcher's intent, network, time of day etc affect Google Ads performance.
You might be scratching your head wondering why your clickthrough rate plummeted even though your average position was 1.2. Google's new search position metrics shed some light.
A sudden unexplained drop in conversions is terrifying. You’re paying for clicks but you’re not getting leads or sales. It’s bad when you’re spending your boss’s or client’s money. It’s even worse when it’s your business on the chopping block. Read on to find out how to get to the bottom of coversion problems.
There are two ways to get more AdWords impressions. Increase the reach of your adverts and give Google more incentive to show your adverts. Here's how to do both.
Google AdWords not showing your ads? Here's how to find the reason why.
I used to think quality score was vital, but in the year I’ve ignored QS and focussed on other metrics: - our ads have been clicked more often. - Our landing pages are better at turning visitors into leads. - Our clients are getting superior leads from their AdWords spend.