My Google AdWords adverts are not showing.

The first thing to do is to check that your ads are actually not showing. You might search Google and not see your own advert. This does not mean that your ads are not showing at all.

There are a number of reasons why your ads might be showing to other people but you might not see them:

Lets get started diagnosing the problem.

  1. Log into your AdWords account.
  2. Click on the ‘campaigns’ link right at the top of the screen.
  3. Set the date range at the top of the page to ‘All time’.
  4. Now look at the Impressions column. It’s labeled ‘Impr.’ in my screenshot below.

If impressions = 0. Your ads have never shown.

Here are some possible reasons why:

If impressions > 0. Your ads have shown in the past.

Change the date range to ‘Yesterday’ or to ’Today’. Are impressions > 0? If so, then your ads have been shown recently.

In either case you can get more details by checking the advert status and reasons.

You can check each advert to see if it is showing and get more details why it might not be showing by clicking on the ‘Ads’ tab and then hovering your mouse over the text bubble icon next to the status as shown in the screenshot below.

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