5 thing I do to reduce the number of junk leads from Google Ads

Here are 5 quick changes I make in almost every Google Ads account to reduce junk leads.

(I've sent this to you by email too.)

1. Don’t advertise on Google search partners.
2. Don’t advertise on Google Display Network
   Both networks are usually responsible for more junk leads than plain old Google search.
   You’ll find these settings under Campaign -> Settings -> Networks.
3. Turn off Auto-apply.
   If you allow auto-apply Google will change things in your account to try and improve performance.
   It’s better to review the proposed changes and apply only those that you think will improve your account’s performance.
   You’ll find this under Account -> Settings.
4. Don’t use Display Expansion.
   This is one of the changes Google recommends - and one that can be auto-applied. If you accept this it’s the same as ticking the Google Display Network campaign setting in step 2.
5. Don’t use Performance Max campaigns for lead generation unless you upload qualified leads as offline conversions.
   Performance Max campaigns show your ads on search partners and the Google Display Network - 1 and 2 above.

Over the next few days I'll send you some other ideas on reducing junk leads. Hope you find them useful.