Pete Bowen's site.

Pete Bowen here. I accidentally became an Google AdWords Google Ads lead generation specialist about 10 years ago. I co-founded MarketingMotor, a Google Ads agency, in 2010. I recently built Ad-Minister, to solve the biggest problem we PPC people have - keeping on top of the stats, decisions, work etc that goes into managing online advertising for clients.

Enough about me...

  • If you're thinking about using Google Ads you're probably worried about wasting money and getting no sales. Read this first: Will Google Ads work?
  • If you're already using Google Ads I think you'll find this guide on landing page optimisation useful.
  • If you're having trouble with a Google Ads campaign - fewer conversions, sudden drop in impressions etc - you should take a look . my book on diagnosing Google Ads problems. It'll help you own the skill to ferret out the root cause of poor Google Ads performance - for today's problem and in the future.
Managing your own Google Ads campaign?

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  • Choosing the right bidding strategy for your campaigns.
  • Managing campaigns: How do you know what to do next?
  • Optimising Google Ads to reduce cost per lead.
  • etc..

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Building Google Ads campaigns.

Automating Google Ads.

Optimising landing pages.

Troublshooting Google Ads campaigns.

Using the Google Ads API to build custom Google Ads tools.

Running a small business.