Pete Bowen's site

Pete Bowen here. I accidentally became an ~~Google AdWords~~ Google Ads lead generation specialist about 10 years ago. I co-founded MarketingMotor, a Google Ads agency, in 2010.

Enough about me...

If you're thinking about using Google Ads you're probably worried about wasting money and getting no sales. Read this first: Will Google Ads work?
If you're already using Google Ads I think you'll find this guide on landing page optimisation useful.
If you're having trouble with a Google Ads campaign - fewer conversions, sudden drop in impressions etc - you should take a look at my book on diagnosing Google Ads problems. It'll help you own the skill to ferret out the root cause of poor Google Ads performance - for today's problem and in the future.

Managing your own Google Ads campaign?

Subscribe now and learn how to tune Google Ads campaigns for lead generation. Upcoming topics include:

Choosing the right bidding strategy for your campaigns.
Managing campaigns: How do you know what to do next?
Optimising Google Ads to reduce cost per lead.
etc..

Privacy policy.

All articles

Running a Google Ads agency or freelancing

Google Reps

Guaranteeing Google Ads.

How do you convince a potential client to trust you if you don’t have a track record?

How to make OK money from small clients

I've inherited a mess.

Optimise your words

Resources for Google Ads agencies and freelancers.

Should I specialise or be a generalist?

How to take over an existing Google Ads account.

The AdLeg Google Ads Software Suite.

Automating Google Ads

Google AdWords: Automated vs manual bidding.

Should you use Target CPA bidding for lead generation campaigns?

Watch your back for centaurs.

Building Google Ads campaigns

3 things you must do before you advertise on top of funnel keywords.

How many keywords should I have in an ad group?

How to build a pilot campaign.

Rules for Writing Google AdWords Expanded Text Adverts

What is the lowest amount of traffic needed for a campaign?

Writing Callout Extensions

The business behind the adverts

Nobody is buying! Can’t you write better ads?

Do I really need 7 websites?

Does PPC work for accountants?

Google Ads for industries with long sales cycles

How do I know which of my leads came from Google Ads?

How do you test a business idea?

How much is a Facebook like worth?

How we turned no-shows into $185 150 worth of new business every month

Which are the specifically right targets for a small paper pallet company?

How to turn leads into sales.

I can’t get to the decision maker.

Is AdWords scaleable?

Is AdWords worth it?

Marketing Lessons from a Chimney Sweep

Selling to strangers is different

The cost of zero.

Things you should never advertise on Google.

Will Google Ads work?

Zombie Hunting Wednesday 3pm. You in?

Using the Google Ads API to build custom Google Ads tools

AdWords API: Authorization for multiple users.

Building custom tools with the Google Ads API.

Choosing a domain name for your Google Ads tool.

Death by alerts.

Designing custom AdWords tools.

How to use the Google AdWords API to do keyword research.

Where can I find a programmer to help implement the Google AdWords API?

Optimising lead generation landing pages

6 Critical Mistakes You're Making with Your Landing Page

CAPTCHA is like putting barbed wire in front of your shop

Do long enquiry forms get more qualified leads?

How I got landing page load time down from 0.8 seconds to 0.2 seconds.

We read websites like we did 100 years ago

How to improve landing page conversion rates by increasing visitor motivation

How to improve landing page experience.

How to craft high-converting headlines, even if you have the copywriting skills of a turnip.

Improve website conversion rates with autocomplete.

Landing pages: Click-to-call or contact form?

I’m paying for clicks but I'm not getting enough leads.

Honest conversion tracking when you've got live chat, click to call and a form

Use HTTPS for your landing pages or kill your conversion rate.

Managing Google Ads campaigns

6 Critical Mistakes You're Making with Your Landing Page

CAPTCHA is like putting barbed wire in front of your shop

Do long enquiry forms get more qualified leads?

How I got landing page load time down from 0.8 seconds to 0.2 seconds.

We read websites like we did 100 years ago

How to improve landing page conversion rates by increasing visitor motivation

How to improve landing page experience.

How to craft high-converting headlines, even if you have the copywriting skills of a turnip.

Improve website conversion rates with autocomplete.

Landing pages: Click-to-call or contact form?

I’m paying for clicks but I'm not getting enough leads.

Honest conversion tracking when you've got live chat, click to call and a form

Use HTTPS for your landing pages or kill your conversion rate.

Troublshooting Google Ads campaigns

Is your AdWords running at 100%?

How long does AdWords take to work?

How the distribution of clicks by device can look like a conversion rate problem.

How the mix of people who see your ads affects Google Ads performance.

How the new search ad position metrics can help diagnose a drop in CTR.

How to find the real reason conversions dropped.

How to Increase AdWords Impressions.

My Google AdWords adverts are not showing.

I ignored quality score for a year.