Pete Bowen's site.

Pete Bowen here. I accidentally became an Google AdWords Google Ads lead generation specialist about 10 years ago. I co-founded MarketingMotor, a Google Ads agency, in 2010. I recently built Ad-Minister, to solve the biggest problem we PPC people have - keeping on top of the stats, decisions, work etc that goes into managing online advertising for clients.

Enough about me...

  • If you're thinking about using Google Ads you're probably worried about wasting money and getting no sales. Read this first: Will Google Ads work?
  • If you're already using Google Ads I think you'll find this guide on landing page optimisation useful.
  • If you're having trouble with a Google Ads campaign - fewer conversions, sudden drop in impressions etc - you should take a look . my book on diagnosing Google Ads problems. It'll help you own the skill to ferret out the root cause of poor Google Ads performance - for today's problem and in the future.

Managing your own Google Ads campaign?

Subscribe now and learn how to tune Google Ads campaigns for lead generation. Upcoming topics include:

  • Choosing the right bidding strategy for your campaigns.
  • Managing campaigns: How do you know what to do next?
  • Optimising Google Ads to reduce cost per lead.
  • etc..

Privacy policy.

Contents.

Building Google Ads campaigns.

Automating Google Ads.

Optimising Google Ads campaigns.

Optimising landing pages.

Troublshooting Google Ads campaigns.

Using the Google Ads API to build custom Google Ads tools.

Running a small business.