Pete Bowen's site.

Pete Bowen here. I accidentally became an Google AdWords Google Ads lead generation specialist about 10 years ago. I co-founded MarketingMotor, a Google Ads agency, in 2010. I recently built Ad-Minister, to solve the biggest problem we PPC people have - keeping on top of the stats, decisions, work etc that goes into managing online advertising for clients.

Enough about me...

• If you're thinking about using Google Ads you're probably worried about wasting money and getting no sales. Read this first: Will Google Ads work?
• If you're already using Google Ads I think you'll find this guide on landing page optimisation useful.
• If you're having trouble with a Google Ads campaign - fewer conversions, sudden drop in impressions etc - you should take a look . my book on diagnosing Google Ads problems. It'll help you own the skill to ferret out the root cause of poor Google Ads performance - for today's problem and in the future.

Contents.

Building Google Ads campaigns.

• 3 things you must do before you advertise on top of funnel keywords.
• Google AdWords: Can I use capital letters in the Display URL?
• Can you market a home services company using PPC?
• Do I need to put quotes around single negative keywords in AdWords?
• Google Adwords: Not DIY anymore?
• How many keywords should I have in an ad group?
• Rules for Writing Google AdWords Expanded Text Adverts
• What makes a good keyword?

Automating Google Ads.

• Google AdWords: Automated vs manual bidding.
• Should you use Target CPA bidding for lead generation campaigns?
• Watch your back for centaurs.

Optimising Google Ads campaigns.

• 5 ways to increase AdWords impressions.
• Managing AdWords? Want a quick win?
• Avoid early split testing
• Doing the wrong things right.
• Google showed your ads to the wrong people today.
• How to reduce average CPA by pruning keywords.
• Targeting low-intent keywords.

Optimising landing pages.

• CAPTCHA is like putting barbed wire in front of your shop
• How I got landing page load time down from 0.8 seconds to 0.2 seconds.
• How to improve landing page experience.
• Improve website conversion rates with autocomplete.
• Landing pages: Click-to-call or contact form?
• I’m paying for clicks but I'm not getting enough leads.
• Use HTTPS for your landing pages or kill your conversion rate.

Troublshooting Google Ads campaigns.

• Is your AdWords running at 100%?
• How long does AdWords take to work?
• How the distribution of clicks by device can look like a conversion rate problem.
• How the mix of people who see your ads affects Google Ads performance.
• How the new search ad position metrics can help diagnose a drop in CTR.
• How to find the real reason conversions dropped.
• How to Increase AdWords Impressions.
• My Google AdWords adverts are not showing.
• I ignored quality score for a year.

Using the Google Ads API to build custom Google Ads tools.

• AdWords API: Authorization for multiple users.
• Building custom tools with the Google Ads API.
• Choosing a domain name for your Google Ads tool.
• Death by alerts.
• Designing custom AdWords tools.
• How to use the Google AdWords API to do keyword research.
• Where can I find a programmer to help implement the Google AdWords API?

Running a small business.

• Do I really need 7 websites?
• Does PPC work for accountants?
• Google Ads for industries with long sales cycles
• How do you test a business idea?
• How much is a Facebook like worth?
• Which are the specifically right targets for a small paper pallet company?
• How to turn leads into sales.
• I can’t get to the decision maker.
• Is AdWords scaleable?
• Is AdWords worth it?
• Selling to strangers is different
• The cost of zero.
• Things you should never advertise on Google.
• Will Google Ads work?
• Zombie Hunting Wednesday 3pm. You in?