Agency insights
Thoughts and lessons on client selection, burnout, pricing, and modernising legacy accounts, from someone who's run a Google Ads for years.
Google Ads is only as profitable as the system it operates in.
I help businesses improve that system.
Hi, I'm Pete Bowen.
I live in Gran Canaria, where I start most mornings with a surf before sitting down to think, write and build tools for businesses that rely on Google Ads.
Over the last two decades I've learned that most Google Ads problems aren't really Google Ads problems. They're problems with the system around them: the landing pages, the sales process, the follow-up, the measurement and the feedback.
That's what this site is about.
I've collected my best thinking in a book called Profitable Google Ads. You can download a free copy.
Topics you'll find on this site
Conversion tracking
Understand what happens after someone clicks your advert. Subjects include offline conversions, CRM integration, attribution, auditability and marketing instrumentation.
Essays and thinking
Articles about marketing, engineering, AI and problem solving that don't fit neatly into the other topics. These are some of the ideas and experiences that have shaped how I think.
Google Ads for lead generation
Learn how to use Google Ads to generate profitable leads. Subjects include campaign strategy, bidding, targeting, optimisation and the challenges of running lead generation campaigns.
Landing pages
Things I've learned about high-converting landing pages. Subjects include copywriting, page structure, forms, trust, conversion rate optimisation and user experience.
Lead quality
Understand why some leads become customers while others don't. Subjects include diagnosing poor leads, qualification, filtering junk leads and improving the feedback you send to Google Ads.
Sales Process
What happens after a lead has been generated determines if Google Ads is profitable. Subjects include first contact, follow-up, quoting, lead nurturing and turning more enquiries into customers.
Latest articles
Most Google Ads Problems Aren't Google Ads Problems
If my writing resonates with you, I'd like to give you a copy of my book, Profitable Google Ads. The book was written for business owners, but many PPC professionals have found it valuable too.
Before you download it, what describes you best?
© 2026 Pete Bowen