Pete Bowen's site.

Pete Bowen here. I accidentally became an AdWords Google Ads lead generation specialist about 10 years ago. I co-founded MarketingMotor, a Google Ads agency, in 2010. I recently built Ad-Minister, to solve the biggest problem we PPC people have - keeping on top of the stats, decisions, work etc that goes into managing PPC.

Enough about me...

• If you're thinking about using Google Ads you're probably worried about wasting money and getting no sales. Read this first: Will AdWords work?
• If you're already using Google Ads I think you'll find this guide on landing page optimisation useful.
• If you're having trouble with a Google Ads campaign you should take a look at AdWords troubleshooting or my AdWords consulting service.

Latest articles.

• Don’t believe every recommendation from Google.
• 3 things you must do before you advertise on top of funnel keywords.
• How to reduce average CPA by pruning keywords.
• Managing AdWords? Want a quick win?
• Should you use Target CPA bidding for lead generation campaigns?
• Death by alerts.
• Putting a little science into AdWords
• Designing custom AdWords tools.
• Doing the wrong things right.
• How to use the Google AdWords API to do keyword research.

All articles.