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Disclosure: I've built some of the tools and sell one of the books in the reading list. No affiliate links on this page.
Policing search terms for negative keywords is painful in Google Ads or AdWords Editor. This free tool makes adding negative keywords from search terms faster and easier. It prioritises the most important search terms and learns from your choices so future processing is even faster.
AdLeg Software Suite
Five tools that'll speed up your work creating Google Ads campaigns and later managing them. See my interview with software creator Kyle Sulerud here.
Stops competitors, hackers, non converting users, malicious publishers, botnets and angry customers draining your PPC budget.
Suite of optimisation, reporting and monitoring tools.
A free Google Ads keyword tool that wraps keyword phrases in 'quotation marks' (phrase match) and [square brackets] (exact match) for use in Google Ads campaigns.
Busy sub-reddit with discussion on Google Ads, Bing Ads, Facebook ads etc.
Smaller sub-reddit focussing on AdWords.
Google Ad Buyers on Facebook
Google Ad Buyers - Learn more about Adwords and YouTube Ad Buying and connect with other Ad Buyers. Compare different advertising tools, tips, tricks and learn from industry leading veterans.
Google Ads (AdWords) Mastermind
This group is designed to help like-minded people learn the Google Ads platform. Help & be helped! Feel free to ask any question related to running Google Ads campaigns.
#PPCCHAT on Twitter
Weekly Q and A format chat.
Diagnosing Google Ads
One thing you can bet on - sometime in the future a good campaign will go bad without any obvious reason.
That's when you need this book. It'll help you get to the root of the problem by following a methodical process. Narrow down possible causes. Home in on the exact source. Eliminate hit-or-miss guesswork and be sure that you know what went wrong and how to fix it.
Excel in PPC
Reporting, automation, tracking and Power Query consulting.
Want to increase your conversion rate? For free?
I’ve seen conversion rates double, triple and even 10X
after a few quick and easy changes to the enquiry form.
Subscribe now and I'll send you a free copy of my in-depth ebook High-Converting Enquiry Forms.
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How to handle your client's terrible ideas.
Your client has a terrible idea for "improving" the campaign. If you push back you're going to lose the client. Here's how to keep the client without killing the campaign.
You may get an email or call from someone claiming to work at Google. They’ll tell call themselves an account representative, strategist, advisor or account manager. You and I would call them salesmen.
Guaranteeing Google Ads.
It’s uncomfortable when a potential client asks me if I guarantee that they’ll make sales from their Google Ads. In the past my first instinct was to run away. I thought that asking for a guarantee was a sure sign that they’re going to be a toxic client. I was wrong.
How to make OK money from small clients
You have to work with the clients you can get, not the ones you hope for. Sometimes - especially in the beginning - you might not be able to attract big-budget clients.
Here's a list of things I wish someone had told me in my first year of working with low-budget clients.
I've inherited a mess.
Crazy structure, gibberish naming convention and 22 conversion actions that might or might not mean anything. Here is a collection of principles, tips and ideas for when you inherit a messy Google Ads account.
Optimise your words
There are a handful of non-PPC tools I'd hate to run my Google Ads business without. Hemingway is one.
Should I specialise or be a generalist?
I often get asked whether it’s best to specialise or be a generalist. I understand why but I think it's the wrong question. I think a better question is ...
The AdLeg Google Ads Software Suite.
I interviewed Kyle Sulerud, creator of the AdLeg Software Suite about how he started in Google Ads (AdWords) and why he built his Google Ads creation and management software.