This is for you if you’re doing Google Ads on your own.
Whatever the reason, doing Google Ads on your own is hard.
You don’t have anyone you can collaborate with, ask questions of or get guidance from. And, if CPC skyrockets or conversions crash or ads get disapproved, or you get flooded with junk it's all on you. You, and only you, have to figure out what went wrong and come up with a way to get performance back on track.
You can learn enough from YouTube, Reddit or Google’s Skillshop to take you from beginner to intermediate. But you won't find advanced training in books or courses. That comes from working with more experienced colleagues. If you don’t have access to someone you’re going to hit a plateau. Your learning stalls, and you get stuck at your current level.
In a perfect world you’d have a marketing dream-team.
You could bounce ideas off them, get help when you need it and share the load when something went wrong. You’d be able to tap into their insight into best practice and what’s working for other advertisers.
In such an environment you’d learn fast. Your campaigns would get better results - lower costs, more leads, better ROI.
You’d become confident that you could handle whatever Google threw at you.
That’s where my on-demand 1-to-1 mentoring service comes in. You’ll get help, advice, support and answers without having to commit to a long-term contract.
Here’s how it works…
Some of my clients have used our time together:-
I have deep experience in using Google Ads for lead generation. But, I’m not a good fit if you’re doing e-commerce or advertising for a SAAS business. I can’t help with SEO, Facebook, LinkedIn, TikTok or Instagram ads.
A paid consultation costs $150 / hour. We can meet once or more often - an hour a week is a popular - but you don't need to commit to anything other than the first meeting.
I’ll send you an invoice with a link to pay by card. In most jurisdictions this is tax-deductible. (Consult your accountant to confirm). If you need an invoice to keep your accountant happy I'll prepare one with the details you send.
I want to help, and if I can’t, I don’t want your money.
If at any time during our session you feel like you’re not getting what you’d hoped for I want you to tell me. (Please don't be uncomfortable about this.) We’ll stop our session and I won’t send you a bill.
I recommend that we start with a short chat on Zoom to see if we're a good fit for each other. There is no cost or obligation for this.
Please use the calendar below to schedule a time. If none of the available times work for you please contact me using the form below. Please send a few times you're available and your timezone and I'll do my best to accommodate you.
... for the most part digital marketing is a lonely affair... So it's incredibly valuable to have someone at this level of knowledge - and who I may add is not afraid to say 'I don't know the answer to that'.
The thing is as you progress with knowledge you hit a level where it's not just about easy YES/NO or do this, don't do that. The nuances and complexity of a situation (as a function of google's blackbox, broader business environment etc) make themselves known and you end up with theories that need testing in the best case.
Pete is definitely at that topmost level of knowledge in this domain.
Oliver Bryant, Co-Founder and CEO, Safari.com
Hey Pete,
Just wanted to say thank you again for your time and advice. In the predatory world of marketing advice and courses and gurus, it was incredibly encouraging and refreshing to speak with you. I appreciated your advice on multiple levels and will give you an update in a couple of weeks.
Lukas Mekler-Culbertson
Pete has been a critical piece for our agency since we first met. He has helped us immensely with Google Ads performance consulting, as well as giving us actionable insights for our agency growth.
I had no idea how valuable it was to have an experienced second set of eyes look at what we were doing until I met Pete. I am looking forward to get more of his constructive feedback and maintain our partnership in the future.
Juan de Gracia, Agency Owner
Pete. Well, I'm pleased to tell you that after I applied most of your recommendations, my cost per lead in the last 30 days is down to $45 on average. I was fairly happy with $75-$90 before!
Clay Carson, Act One - Marble and Tile
I recently had the pleasure of receiving expert Google Ads advice from Peter, and I cannot overstate the impact of his guidance on my advertising efforts.
From the outset, Peter demonstrated a deep understanding of Google Ads, offering insights that were both highly relevant and immediately actionable. His advice was not only tailored to my specific needs but also delivered with clarity and patience, ensuring I could apply it effectively to enhance my campaigns.
Given the significant improvements I've already observed, I look forward to continuing my cooperation with Peter to further refine and improve my advertising strategies.
Asaad H, Projects Manager
What was the obstacle or hesitation that would have prevented you from buying this service Unsure how to apply the knowledge from the mentor sessions to myself. Unsure as to what direction (Structure of sessions) to take the mentorship. This is due to lack of prior experience/knowledge.
What did you find as a result of buying this service? Has given me more confidence in the work I do. Has given me more clarity. Deeper knowledge into more complex topics.
What specific feature did you like most about this service? The ability to decide which topics to discuss. (This was also a double edge sword. Due to my lack of experience I do not know if I am learning the right things for what I currently need.)
What would be three other benefits about this service? Convenience of occurrence and schedule. Not locked into the service. Pay per session. 1on1 access to years of industry knowledge.
Would you recommend this service? If so, why? Yes, to a freelancer with experience or someone running a small agency. Reason: You can gather information tailored to your needs from both a technical and business perspective. Requires prior knowledge to guide the conversation.
Is there anything you’d like to add?... Overall I am really happy with the results of our sessions. It has allowed me to build more confidence in myself and that I am going in the general right direction. Going forward I would like to consider a strategy session to help understand my own goals and what I want to learn.
Saif K., Freelancer
I was worried about my offline conversion data not being counted in Google Ads. It was starting to get frustrating as I couldn’t figure out the issue myself.
But, as a result of working with Pete - all my doubts were cleared within minutes.
I liked how calm and patient he was, even though the issue was easily resolved. He didn’t rush me and explained everything clearly. Most certainly his in-depth knowledge of Google Ads and his ability to quickly identify the problem were commendable.
I’d definitely recommend this service because it saved me a lot of time and frustration.
And also, would like to mention that the expertise provided was invaluable, and I’m truly grateful for the kind help.
Maheen Siddiqi
Before speaking with Pete I struggled with my Google Ads campaign, which was not performing as expected. Despite my best efforts, the results were underwhelming, and I needed expert help. That's when I decided to work with Pete, and it turned out to be the best decision I could have made for my business.
Pete took the time to understand my goals and the specific challenges I was facing. He didn't just tweak a few settings; he completely recreated and optimized my campaign from the ground up. His deep knowledge of Google Ads and meticulous attention to detail made a significant difference.
The results speak for themselves. After Pete's intervention, we experienced a surge in qualified leads, far exceeding my initial expectations. It's not just about getting more traffic; the quality of leads has improved, which is crucial for my business's growth.
I couldn't be more satisfied with the service Pete provided. His expertise transformed a struggling campaign into a powerful tool that delivers tangible results.
If you're looking for someone to take your Google Ads campaign to the next level, I highly recommend working with Pete.
Henk Smit
What were you hesitant or worried about before consulting with Pete?
Not at all. I've read a couple of his articles, so I knew this would be good.
What did you find as a result of working with Pete?
What not to do with Google Ads.
What specifically did you like most about working with Pete?
Real world examples with actual companies. Deep dives in to applicable cases, based on my questions.
What would be three other benefits about working with Pete?
Better results for my clients.
More work from my client.
A solid understanding of Google Ads
Would you recommend this service? If so, why?
Definitely.
Ruben Akenes
Pete has definitely exceeded our expectations. He quickly absorbed our primary (and secondary) goals and has helped us reshape our advertising objectives from both creative and technical angles. His experience, patience, and collaborative nature has pushed us (back) in the right direction. (Upward!)
Figital
I reached out to Peter after noticing a very helpful comment helping a user with a similar enquiry to my own, on reddit. He was instrumental in gaining a foundation understanding of Google ads, the UI tips and tricks and how keywords relate to search terms. I am implementing the knowledge in my own company and am seeing instant results with increased effect on lead generation. I Recommend. Thank you.
Josh
I gained new nuggets of insight and learned things I otherwise would not have known. Specifically I liked his ability to understand the purpose of the campaign quickly and tailor his suggestions to what he was seeing.
- He gave me a few pointers to improve my landing page.
- Helped me think about and interpret different data points differently.
- Gave me some ideas for different types of campaigns I could run within my niche in the future.
I'd recommend this service because Pete has years of experience and knowns his stuff, and even if you are an experienced campaign manager/creator, it is great to have another set of experienced eyes on your work to criticise or help you improve.
Nicola Naydenov
Before speaking with Pete I was worried about knowing how to navigate Google Ads platform effectively.
But, as a result of working with Pete I have gained loads more confidence and understanding of how to craft really meaningful and specific ads.
Specifically I like how Peter is not afraid to do things differently. It is not everyday you come across a critically-minded digital marketer with a client-centered approach. Peter takes his time in making sure he understanding your niche, and client base, as this is one of the keys to successful marketing.
Other things I liked were his flexibility on meeting times and honest approach.
I'd recommend this service because he is not scared to tell you how things look and the reality of what is really going on
And finally I'd like to add if anyone is on the fence about the services Peter offers, then great. Please don't contact him as I will need him all to myself.
Chris Brown