The cost of zero.

Every small business owner needs to understand the cost of zero before they next invest in marketing.

It does not matter what medium it is: Google AdWords, Facebook, LinkedIn, magazines, radio, or anything else. The reason these campaigns fail so often is never as obvious as you might think.

Peter Carruthers and I talk about how a single zero in the equation causes the entire process to fail.

© Peter Bowen 2018 | Isle of Wight