Agency insights
Thoughts and lessons on client selection, burnout, pricing, and modernising legacy accounts, from someone who's run a Google Ads for years.
3 thought-provoking questions
Published December 2024. Last updated July 2026.
I recently came across the work of user experience designer Pavel Samsonov. He shared three thought-provoking questions that really cut through the fluff.
I thought you might find them as interesting as I did.
- What's your strategy for growing revenue?
- What's your leading indicator for whether that strategy is working?
- What customer behaviour drives that metric?
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