Sales Process
I've been lucky enough to work with clients who let me help them turn more Google Ads leads into customers
I was surprised to find that most clients, irrespective of industry or size converted only about 5% of Google Ads leads into sales. Put another way, 19 out of 20 leads didn't make it through the steps from lead to customer.
What if we could make that just a little better? Go from losing 19 out of 20 leads to losing 18?
Your ad budget stays the same. Your fixed costs stay the same. But your revenue goes up. This makes improving the lead-to-sale rate one of the most profitable things you can do.
I codified my approach for helping clients turn more leads into sales into a framework called Map, Measure, Maximize.
I've set it out in my book Profitable Google Ads. If you think it'd be useful please download a free digital copy at the bottom of the page. If you prefer a paperback you can order one at cost here.
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Latest articles
Available topics
Agency insights
Thoughts and lessons on client selection, burnout, pricing, and modernising legacy accounts, from someone who's run a Google Ads for years.
Conversion tracking
Understand what happens after someone clicks your advert. Subjects include offline conversions, CRM integration, attribution, auditability and marketing instrumentation.
Essays and thinking
Articles about marketing, engineering, AI and problem solving that don't fit neatly into the other topics. These are some of the ideas and experiences that have shaped how I think.
Google Ads for lead generation
Learn how to use Google Ads to generate profitable leads. Subjects include campaign strategy, bidding, targeting, optimisation and the challenges of running lead generation campaigns.
Landing pages
Things I've learned about high-converting landing pages. Subjects include copywriting, page structure, forms, trust, conversion rate optimisation and user experience.
Lead quality
Understand why some leads become customers while others don't. Subjects include diagnosing poor leads, qualification, filtering junk leads and improving the feedback you send to Google Ads.
Sales Process
What happens after a lead has been generated determines if Google Ads is profitable. Subjects include first contact, follow-up, quoting, lead nurturing and turning more enquiries into customers.
Most Google Ads Problems Aren't Google Ads Problems
If my writing resonates with you, I'd like to give you a copy of my book, Profitable Google Ads. The book was written for business owners, but many PPC professionals have found it valuable too.
Before you download it, what describes you best?