New: Want better quality leads from Google Ads?
Improve my lead qualityI joined Michelle Kop for a really fun chat on her PPC Hot Takes show.
My argument was that your biggest opportunities to improve Google Ads results often lie outside the ad platform.
We covered a lot of ground from old mistakes (that people still make today) to what actually moves the needle on lead-to-sale conversion.
Here are some of the main things we discussed:
If you’ve ever had a client say "My leads aren’t converting", or you’ve struggled to improve lead quality you might find this useful.
You can watch the full interview here
If you do watch it, I’d love to know what you think or what else you’d like to hear us discuss next time.
I offer 1-to-1 mentoring and consulting. You’ll get help, advice, support and answers without having to commit to a long-term contract. Details here.
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