New: Want better quality leads from Google Ads?
Improve my lead qualityPreventing fake leads from submitting your contact form using something like reCAPTCHA is popular but, I think it's wrong when you're paying for online advertising.
Preventing fake leads submitting the form hides the problem. It’s like putting a sticker over the check engine light on your dashboard. No light = no problem. No fake leads = no fake traffic.
If you’re paying for online advertising you need to know how much fake traffic you’re paying for. (I’ve seen suggestions that between 10% and 35% of Google Ads clicks are not from people interested in what you sell.)
A better way is to allow anyone - legit or not - to submit your form and then filter the junk out. It’s the only way to you know if you’re paying for fake leads. This is how we do it in GhostBlocker.
If you’re concerned about fake leads you’re welcome to use GhostBlocker. It'll pay for itself from the savings you'll make from the fake leads you're currently paying for.
I offer 1-to-1 mentoring and consulting. You’ll get help, advice, support and answers without having to commit to a long-term contract. Details here.
Over the last few years I've done deep work with a handful of clients to increase the number of sales they made from their Google and Facebook leads. I've put what I've learned into a 9-lesson email course.
You’ll learn:-
My experience has been that it will deliver more sales if:-
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60 leads a week and no sales Their first instinct was to change the adverts. It sort of makes sense. Adverts aren’t producing sales so the adverts must be broken. Fix the adverts and you'll get more sales. But, they could change their ads, spend a load more money and get no sales. This is because the adverts might not be the real problem
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