I find it incredibly difficult to start writing. Staring at an empty screen waiting for inspiration to strike.
My friend (and former business partner) Peter Carruthers taught me that it’s easier to edit than to write. Polishing existing writing is a joy compared with starting from scratch.
I’ve used this approach for writing Google Ads for more than a decade. Being a geek I wrote a program that takes a Google Ads campaign structure - ad groups and keywords - and spits out draft ads. Editing the computer's drafts into something useable is a piece of cake.
But I’ve always come up with ad extensions the hard way: staring at the screen waiting for inspiration to strike.
Andrea Cruz of KoMarketing shared 112 examples of Google Ads Callout Extensions. They make a great starting point. They're here.
Want to increase your conversion rate? For free?
I’ve seen conversion rates double, triple and even 10X
after a few quick and easy changes to the enquiry form.
Subscribe now and I'll send you a free copy of my in-depth ebook High-Converting Enquiry Forms.
You're already paying for clicks. Now turn them into conversions.
Unsubscribe at any time.
How many keywords should I have in an ad group?
Grouping keywords into ad groups trips people up. This is one of the most confusing parts of building your first AdWords campaign. Getting it right almost always leads to higher CTR , better QS and a lower cost per click.
How to build a pilot campaign.
I know nothing when I take on a new client who’s never used Google Ads for lead generation. The only way to know for sure if Google Ads will work and if the relationship with the client will be comfortable is to test it. Here's how...