Google Ads: Can I use capital letters in the Display URL?
Short answer: Yes. You can use capital letters in the display URL.
Longer answer.
An expanded text advert has one line for the Display URL. It’s shown in green on the ads. It consists of your domain name and two optional 15 character fields called the path fields. Google help on expanded text advert path fields is here.
The domain name is taken from the page the visitor eventually lands on when they click your ad. Google calls this the destination URL.
Google might show the domain name in lowercase letters even if you’ve used capital letters. They may also show it with or without the www in front of the domain name.
Google’s thoughts on the Display URL are here.
The image below comes from Google's help section on expanded text advert paths.
I offer 1-to-1 mentoring and consulting. You’ll get help, advice, support and answers without having to commit to a long-term contract. Details here.
Related articles
How to increase the bid for a specific keyword when using the Maximise Clicks bidding strategy How do you make the most of a high-converting keyword in a campaign where you're using the Maximise Clicks bidding strategy?
3 things you must do before you advertise on top of funnel keywords. Top of funnel keywords can be cheaper to advertise on. But there are 3 things you must do before you enable them.
How many keywords should I have in an ad group? Grouping keywords into ad groups trips people up. This is one of the most confusing parts of building your first AdWords campaign. Getting it right almost always leads to higher CTR , better QS and a lower cost per click.
Rules for Writing Google Ads Expanded Text Adverts Here are the rules we use for writing Google Ads expanded text ads at MarketingMotor. Feel free to copy them.
What is the lowest amount of traffic needed for a campaign? The smallest estimated search volume I'd be comfortable with depends on if the campaign is for a new or existing client.
Writing Callout Extensions Coming up with callout extensions has always been hard. No more...
How to build a pilot campaign. I know nothing when I take on a new client who’s never used Google Ads for lead generation. The only way to know for sure if Google Ads will work and if the relationship with the client will be comfortable is to test it. Here's how...