The number of website enquiries you get is going to fall off a cliff after *24th of October 2017 if your website doesn't use HTTPS.
HTTPS is the secure website protocol. After the *24th of October, Google Chrome will warn people that web pages with forms are insecure unless they’re served over HTTPS. About half of the internet uses Google Chrome. That’s a lot of potential customers to scare away.
The default setting for most websites is the insecure HTTP protocol. You have to specifically enable HTTPS.
Here's how you check if it has been enabled for your site.
- Go to your website's home page.
- Copy the URL from the browser address bar.
- Paste it anywhere that will let you change it - Word will do.
- If the URL starts with HTTPS you’re in the clear, no further action required. Otherwise change the HTTP part of the address to HTTPS and paste it into the address bar of your web browser.
- Reload the page. If your site doesn't load right away, or if you see warnings then your site doesn't work on HTTPS.
You need to install a SSL certificate on your web server to make HTTPS work. A certificate costs anything from free to several hundred dollars a year. The installation process ranges in complexity from one-click-and-you're-done to gouge-your-eyes-out-in-frustration - depending on who hosts your site.
My experience has always been on the frustrating end of the scale. It's painful for one site. I had to do a couple of hundred. Each of the lead generation sites my business runs had to have a certificate.
I was expecting three weeks of manual, error-prone work. It turns out that it was (mostly) a walk in the park thanks to a service called Let's Encrypt.
Let's Encrypt has turned the certificate industry upside down. Their certificates are free and you can install them programatically. As you can imagine, those are very attractive features when you have more than a handful of sites.
It took some work to move the sites to a web host that offers Let's Encrypt. After that it was easy. I hired my youngest son to click the 'Add SSL' button for each site. It took him an hour.
If you’re considering this, here’s a forum thread with a long list of hosting providers that offer Let's Encrypt certificates.
* Chrome 62 is/was scheduled for release on the 24th. It may be released sooner.
Want to increase your conversion rate? For free?
I’ve seen conversion rates double, triple and even 10X
after a few quick and easy changes to the enquiry form.
Subscribe now and I'll send you a free copy of my in-depth ebook High-Converting Enquiry Forms.
You're already paying for clicks. Now turn them into conversions.
Unsubscribe at any time.
How to improve landing page experience.
Improving page speed helps improve landing page experience. Google's guidance is broad, not specific. That makes it hard to know what to do. Google does provide one specific set of instructions, following these will improve landing page experience and boost conversion rates.
Improve website conversion rates with autocomplete.
Here's a small tweak to the contact form on your website that'll make it easier for people to complete it. Adding autocomplete to your form fields is one of those 1% kaizen improvements. They all add up.
Landing pages: Click-to-call or contact form?
You get the highest conversion rates from landing pages that concentrate on convincing visitors to do just one thing. Offer visitors too many choices and they bounce. But what if there are two equally good things your visitor could do?
We read websites like we did 100 years ago
Even though the internet is infinitely more ubiquitous now. Even though we've had a generation grow up with Google. Even though 2-year olds have iPads
. The way people read websites hasn't changed...
What's your landing page's first job?
It’s not to convince someone to buy from you, establish trust, build your brand or educate your customer. Those things are important but they're not the first job. The first job is ...