Agency insights
Thoughts and lessons on client selection, burnout, pricing, and modernising legacy accounts, from someone who's run a Google Ads for years.
How I Make Writing the Company Profile Section of Landing Pages Easier
Published May 2025. Last updated May 2025.
I've been working on a new version of my landing page builder for the last few weeks. I've spent thousands of hours on this over the years but I justify the investment because high-converting pages mean my clients pay less per lead.
This current upgrade includes a better "About Us / Company Profile" section. The thinking is that knowing who is behind the business helps establish a connection and build trust. (I've written more on about pages here.)
It's difficult to write about yourself.
The problem is, as one of my clients put it, "It's difficult to write about yourself." So I came up with a list of questions. The answers make up the bones of the section. It's much easier than staring at an empty screen.
I'd like to get to the point where my landing page builder can call my client and ask them these questions. It'll transcribe their answers and produce a first draft which I can edit. We're a few months off that but it's a fun project to work on.
Here are my questions. You might find them useful.
- What problem or challenge led you to start the business?
- What was going on in your life at the time?
- What obstacles did you face early on?
- Why did this work matter to you personally?
- How did you begin solving the problem?
- What approach, insight, or turning point helped things work?
- Who supported or inspired you along the way?
- What results have you delivered for clients?
- Do you have any quotes or short stories from happy customers?
- What makes you most proud of the work you do?
- What are you building or focusing on now?
- Where do you see your business heading?
- How are you adapting to better serve your clients?
- Who’s behind the business?
- What’s something people are surprised to learn about you?
- What do you love doing when you’re not working?
Most Google Ads Problems Aren't Google Ads Problems
If my writing resonates with you, I'd like to give you a copy of my book, Profitable Google Ads. The book was written for business owners, but many PPC professionals have found it valuable too.
Before you download it, what describes you best?
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