How I track WhatsApp conversations as conversions in Google Ads

"Help. I'm Getting Calls For Competitors From My Google Ads." You're paying Google because you want lots of high-quality leads, not because you want a bunch of wrong-number calls.

Can you improve B2B lead quality by blocking free email addresses? Some say blocking free email addresses from B2B enquiry forms improves lead quality. Here's why I disagree.

How I improve conversion rate for long booking forms Complex lead intake or booking forms offer opportunities for improving conversion rates. Here are a few...

Some ideas for improving B2B Google Ads. B2B Google Ads usually faces one of 2 problems: very little traffic, or lots of traffic - but most of it B2C. Here are some ideas to improve B2B Google Ads campaigns.

How I stop Spanish job-seeker leads from Google Ads Most Spanish job-seeker spam comes from click fraud. Here's how I stop it.

Data from launching a brand new campaign using Target CPA bidding. Normally you wouldn't launch a new campaign using a conversion-based bid strategy. I did, here's what happened.

A new Google Ads campaign needs deep data, not wide data. 100 clicks on 100 adverts tells you nothing. 100 clicks on 1 advert and a picture starts to emerge.

Most Google Ads advice is wrong for small businesses A small account needs a different setup and different management. You see, something that improves a $50 000 a month account might tank a $500 a month account.

Modernising legacy Google Ads account structure A successful restructure leaves the account easier to understand, easier to optimise and better positioned for the future. Understanding why the account looks like it does is key to getting from sticky mess to well-oiled machine.

How I reduce wrong-business leads from Google Ads This is for you if you advertise on Google Ads and get leads who think they're contacting a different business. They call or fill in a form looking for someone else.

How I improve lead quality by telling Google which leads are good. By default Google Ads believes every lead is good. But that's not true. You can give Google feedback on lead quality and use that feedback to get better leads.

How's your Chinese? Google shows English adverts to people who searched in Chinese even though the campaign language is set to English. Here's how you can stop this and why you might want to.

Should you run Google Ads 24/7 or only during working hours?

Is it safe to use broad match keywords for lead generation campaigns? Google is pushing broad match hard and, some people are reporting good results. But, is it actually best practice now? Or are broad match keywords a waste of money?

Should I split a massive multi-country Google Ads account into separate accounts? At first glance it seems like splitting a big account into smaller accounts will make it easier to manage. But, there are downsides and, there are ways to make big accounts easier to manage.

How to get more phone call leads. Most businesses who advertise online to get leads struggle to contact people who filled in an enquiry form. One way to improve this is to get leads to call you.

Why did Google charge me $300 for a $20 click? Every now and again Google would charge an outrageous amount for one click. As much as 15 to 20 times what they normally paid. Here's how to prevent that.

Will using technical terms and industry jargon on a landing page improve conversion rate? Landing pages have to be written for both the expert and non-technical user because you get both expert and non-technical visitors. Here's how to do that.

Why I don't just delete fake leads from my inbox If the only thing you do with fake leads from Google Ads is delete the lead delivery email you risk getting swamped by fake leads. Here's why and what to do to improve lead quality.

Getting a lot of junk leads from Google Ads? You can spot conversion fraud because the leads have genuine email addresses and phone numbers but when you call them they don't remember filling in your form.

Improve conversion rates with visitor-focussed headlines High-converting headlines are about what the visitor cares for, not about the characteristics of the business. Here's how to check your headline for visitor focus.

6 Critical Mistakes You're Making with Your Landing Page Amy Hoy wrote a brilliant article titled 6 Critical Mistakes You're Making with Your Landing Page. She makes a really interesting observation which resonated with me: Landing page design is actually a usability exercise.

A love letter to statistics This is for you if you’re interested in making data-driven decisions about your Google Ads. Amy Hebdon, founder at Paid Search Magic, wrote a fantastic article she described a love letter disguised as a how to about PPC data interpretation.

Allocating budget How do you know the best way to split your ad budget between search and display, between Facebook and Google, between one keyword and another?

CAPTCHA is like putting barbed wire in front of your shop Don't make it difficult for your customers to contact you. Businesses with the smoothest processes will attract (and keep) the best customers.

Do long enquiry forms get more qualified leads? If your enquiry form asks for much more than contact details you're losing qualified sales leads. Read on to learn why...

Does Google rip advertisers off? I'm not saying that everyone who's paid for Google ads has turned a profit. That's definitely not the case. But, when people lose money on Google ads its likely to be because Google Ads was a poor fit for their business, or because of the way they did Google Ads. I can't see Google risking their future to steal your advertising budget

Don’t believe every recommendation from Google. The optimisation score is Google’s newest way of telling you how to run your Google Ads account. Read on to see how following it blindly can hurt your business.

Don't believe my writing I'm not trying to bamboozle you, it's just that my - and everyone else's - writing isn't always right for your circumstances. Read on to find out more...

Google showed your ads to the wrong people today. Google showed your some of your adverts to the wrong people today. You (or someone you hire) must deal with this or your ads are going to start costing more and generating fewer leads. Here's how.

Has Google jumped the gun on mobile? How much commercial activity happens on mobile phones? Is it enough to justify a mobile-first approach to development? Case study with mobile vs desktop AdWords generated leads across 7 industries.

Honest conversion tracking when you've got live chat, click to call and a form I took on an account with no useful conversion data. Here's how I started tracking calls, forms and live chat accurately.

How do you get more leads from Google Ads when you’ve maxed out impression share? How do you get more leads from Google Ads when you’ve maxed out impression share? Here's how we solved this problem...

How I got landing page load time down from 0.8 seconds to 0.2 seconds. Here’s a quick tip for improving landing page speed. As you know, nobody likes a slow website. Load speed is strongly correlated with the conversion rate: Fast website = more leads.

How long should your landing page be? How long should your landing page be? The answer isn't a number.

How to craft high-converting headlines, even if you have the copywriting skills of a turnip. If you’re anything like me, starting is the hardest part of writing. It's like I'm staring at the screen waiting for someone to unblock the idea pipe. That struggle is over.

How to get fast traction on a brand new Google Ads campaign. I worked out a process for getting fast results from new AdWords campaigns so I didn't have to worry as much. You're welcome to copy (and improve) my process.

How to improve landing page experience. Improving page speed helps improve landing page experience. Google's guidance is broad, not specific. That makes it hard to know what to do. Google does provide one specific set of instructions, following these will improve landing page experience and boost conversion rates.

I’m getting too many B2C leads. I want only B2B. I’ve bumped into this problem with almost every client who sells to other businesses (B2B) not to consumers (B2C). Here are some options ..

I’m paying for clicks but I'm not getting enough leads. Read on to learn how your website could be sabotaging your advertising. And, what you can do to get more leads from your the clicks you've already paid for.

I'm scared I'll break my campaign If you don't feel confident making changes to Google Ads campaigns this might help...

Improve conversion rates by adding extra calls to action. Need to improve your conversion rate? Here's a tested approach that takes only a few minutes.

Improve website conversion rates with autocomplete. Here's a small tweak to the contact form on your website that'll make it easier for people to complete it. Adding autocomplete to your form fields is one of those 1% kaizen improvements. They all add up.

Landing pages: Click-to-call or contact form? You get the highest conversion rates from landing pages that concentrate on convincing visitors to do just one thing. Offer visitors too many choices and they bounce. But what if there are two equally good things your visitor could do?

Should you advertise on Search Partners? We check the campaigns we manage regularly to see how much it costs to generate an enquiry on Google search versus search partners. Most of the time it costs more or less the same. Sometimes the difference is huge.

Should you show ads to people on their phones? It is a fact that more people use the internet on their phones than they do on computers these days. But are these glued-to-their-phone types going to buy from you?

The hidden trade-offs of automated bidding I like automated bidding. But, there are some trade offs with automated bidding that are not well documented.

Use HTTPS for your landing pages or kill your conversion rate. The number of website enquiries you get is going to fall off a cliff after 24th of October if your website doesn't use HTTPS. After the 24th of October 2017, Google Chrome will warn people that web pages with forms are insecure unless they’re served over HTTPS. Here's how to fix this.

Using the Search Terms Report to find negative keywords. The Search Terms Report is a great place to find negative keywords to add to your AdWords campaign. It shows (some of) the actual words and phrases that triggered your ads.

We read websites like we did 100 years ago Even though the internet is infinitely more ubiquitous now. Even though we've had a generation grow up with Google. Even though 2-year olds have iPads
. The way people read websites hasn't changed...

What's your landing page's first job? It’s not to convince someone to buy from you, establish trust, build your brand or educate your customer. Those things are important but they're not the first job. The first job is ...

You don't have enough data to be confident that you're making the right decisions. Here are 3 rules of thumb I use to to help me make more of the right decisions when data is scarce.

Length is a liability; value per page is an asset. This is a quote from Write Useful Books by Rob Fitzpatrick. His advice is perfect for lead-generation landing pages.

How to improve landing page conversion rates by increasing visitor motivation Here's how I doubled the conversion rate on some Google Ads lead generation landing pages by improving visitor's motivation.

Putting a little science into AdWords In the past I relied on a combination of the change history in AdWords, some rough notes and my memory to keep track of my testing. It worked but it wasn't great. It became more difficult as my business grew. I started to feel like I was losing control. I couldn't answer questions about an account without having to root around in Google docs, AdWords and email. Read on to see how I fixed this.