Pete Bowen's site

6 Critical Mistakes You're Making with Your Landing Page

Amy Hoy wrote a brilliant article titled 6 Critical Mistakes You're Making with Your Landing Page.

She makes a really interesting observation which resonated with me.

Landing page design is actually a usability exercise.

She goes on to explain what makes landing page content readable.

One column, good spacing, strong contrast, aligned left and ragged right, and good, clear typographical hierarchy; as little to distract the eye as possible.

She talks about how most design trends make it harder to read. She calls it putting visual roadblocks in the copy.

  • the “different sections are different colors” design
  • the “gradients… with text on them” design
  • the “multiple columns with graphics” design
  • the “content on the left, next bit of content on the right, now reverse!” design
  • the “stuff flying in and out, look at me, I’m a bird!! don’t look at that boring static text!” design

And the consequence of making the copy more dificult to read is

...people who are lazy, or busy, or distracted, or not as invested, or not as fluent at reading as you think will just give up...

She says

The best landing page is one where all of the text has the same left alignment in a single column, with same color text on the same color background.

Read the full article here: 6 Critical Mistakes You're Making with Your Landing Page.

Want to increase your conversion rate? For free?

I’ve seen conversion rates double, triple and even 10X after a few quick and easy changes to the enquiry form. Subscribe now and I'll send you a free copy of my in-depth ebook High-Converting Enquiry Forms.
You're already paying for clicks. Now turn them into conversions. Privacy policy. Unsubscribe at any time.

Related articles

Improve conversion rates with visitor-focussed headlines
High-converting headlines are about what the visitor cares for, not about the characteristics of the business. Here's how to check your headline for visitor focus.
CAPTCHA is like putting barbed wire in front of your shop
Don't make it difficult for your customers to contact you. Businesses with the smoothest processes will attract (and keep) the best customers.
Do long enquiry forms get more qualified leads?
If your enquiry form asks for much more than contact details you're losing qualified sales leads. Read on to learn why...
Honest conversion tracking when you've got live chat, click to call and a form
I took on an account with no useful conversion data. Here's how I started tracking calls, forms and live chat accurately.
How I got landing page load time down from 0.8 seconds to 0.2 seconds.
Here’s a quick tip for improving landing page speed. As you know, nobody likes a slow website. Load speed is strongly correlated with the conversion rate: Fast website = more leads.
How long should your landing page be?
How long should your landing page be? The answer isn't a number.
How to craft high-converting headlines, even if you have the copywriting skills of a turnip.
If you’re anything like me, starting is the hardest part of writing. It's like I'm staring at the screen waiting for someone to unblock the idea pipe. That struggle is over.
How to improve landing page conversion rates by increasing visitor motivation
Here's how I doubled the conversion rate on some Google Ads lead generation landing pages by improving visitor's motivation.
How to improve landing page experience.
Improving page speed helps improve landing page experience. Google's guidance is broad, not specific. That makes it hard to know what to do. Google does provide one specific set of instructions, following these will improve landing page experience and boost conversion rates.
I’m paying for clicks but I'm not getting enough leads.
Read on to learn how your website could be sabotaging your advertising. And, what you can do to get more leads from your the clicks you've already paid for.
Improve website conversion rates with autocomplete.
Here's a small tweak to the contact form on your website that'll make it easier for people to complete it. Adding autocomplete to your form fields is one of those 1% kaizen improvements. They all add up.
Landing pages: Click-to-call or contact form?
You get the highest conversion rates from landing pages that concentrate on convincing visitors to do just one thing. Offer visitors too many choices and they bounce. But what if there are two equally good things your visitor could do?
Length is a liability; value per page is an asset.
This is a quote from Write Useful Books by Rob Fitzpatrick. His advice is perfect for lead-generation landing pages.
Use HTTPS for your landing pages or kill your conversion rate.
The number of website enquiries you get is going to fall off a cliff after 24th of October if your website doesn't use HTTPS. After the 24th of October 2017, Google Chrome will warn people that web pages with forms are insecure unless they’re served over HTTPS. Here's how to fix this.
We read websites like we did 100 years ago
Even though the internet is infinitely more ubiquitous now. Even though we've had a generation grow up with Google. Even though 2-year olds have iPads
. The way people read websites hasn't changed...
What's your landing page's first job?
It’s not to convince someone to buy from you, establish trust, build your brand or educate your customer. Those things are important but they're not the first job. The first job is ...