How to improve landing page experience.
Google gives general guidelines about how to make good landing pages here.
Sadly they're not specific so you've got to try something and wait a while to see if the landing page experience and quality score improves - the "try and wait" approach.
There is one place you can get a definite answer: PageSpeed Insights.
Google hates slow websites. PageSpeed Insights is a free tool from Google that'll tell you what you (or the person who builds your website) can do to make your site load faster on both mobile phones and computers.
Making your site load faster often improves your landing page experience and quality scores. Fast websites also convert better than slow loading ones.
I offer 1-to-1 mentoring and consulting. You’ll get help, advice, support and answers without having to commit to a long-term contract. Details here.
Related articles
How I improve conversion rate for long booking forms Complex lead intake or booking forms offer opportunities for improving conversion rates. Here are a few...
How I track WhatsApp conversations as conversions in Google Ads At the time of writing Google has no way of tracking WhatsApp leads as conversions. I've used a couple of work arounds to solve this.
How to get more phone call leads. Most businesses who advertise online to get leads struggle to contact people who filled in an enquiry form. One way to improve this is to get leads to call you.
Will using technical terms and industry jargon on a landing page improve conversion rate? Landing pages have to be written for both the expert and non-technical user because you get both expert and non-technical visitors. Here's how to do that.
Improve conversion rates with visitor-focussed headlines High-converting headlines are about what the visitor cares for, not about the characteristics of the business. Here's how to check your headline for visitor focus.
6 Critical Mistakes You're Making with Your Landing Page Amy Hoy wrote a brilliant article titled 6 Critical Mistakes You're Making with Your Landing Page. She makes a really interesting observation which resonated with me: Landing page design is actually a usability exercise.
CAPTCHA is like putting barbed wire in front of your shop Don't make it difficult for your customers to contact you. Businesses with the smoothest processes will attract (and keep) the best customers.
Do long enquiry forms get more qualified leads? If your enquiry form asks for much more than contact details you're losing qualified sales leads. Read on to learn why...
Honest conversion tracking when you've got live chat, click to call and a form I took on an account with no useful conversion data. Here's how I started tracking calls, forms and live chat accurately.
How I got landing page load time down from 0.8 seconds to 0.2 seconds. Here’s a quick tip for improving landing page speed. As you know, nobody likes a slow website. Load speed is strongly correlated with the conversion rate: Fast website = more leads.
How long should your landing page be? How long should your landing page be? The answer isn't a number.
How to craft high-converting headlines, even if you have the copywriting skills of a turnip. If you’re anything like me, starting is the hardest part of writing. It's like I'm staring at the screen waiting for someone to unblock the idea pipe. That struggle is over.
I’m paying for clicks but I'm not getting enough leads. Read on to learn how your website could be sabotaging your advertising. And, what you can do to get more leads from your the clicks you've already paid for.
Improve website conversion rates with autocomplete. Here's a small tweak to the contact form on your website that'll make it easier for people to complete it. Adding autocomplete to your form fields is one of those 1% kaizen improvements. They all add up.
Landing pages: Click-to-call or contact form? You get the highest conversion rates from landing pages that concentrate on convincing visitors to do just one thing. Offer visitors too many choices and they bounce. But what if there are two equally good things your visitor could do?
Use HTTPS for your landing pages or kill your conversion rate. The number of website enquiries you get is going to fall off a cliff after 24th of October if your website doesn't use HTTPS. After the 24th of October 2017, Google Chrome will warn people that web pages with forms are insecure unless they’re served over HTTPS. Here's how to fix this.
We read websites like we did 100 years ago Even though the internet is infinitely more ubiquitous now. Even though we've had a generation grow up with Google. Even though 2-year olds have iPads . The way people read websites hasn't changed...
What's your landing page's first job? It’s not to convince someone to buy from you, establish trust, build your brand or educate your customer. Those things are important but they're not the first job. The first job is ...
Length is a liability; value per page is an asset. This is a quote from Write Useful Books by Rob Fitzpatrick. His advice is perfect for lead-generation landing pages.
How to improve landing page conversion rates by increasing visitor motivation Here's how I doubled the conversion rate on some Google Ads lead generation landing pages by improving visitor's motivation.