This is for you if you’re interested in making data-driven decisions about your Google Ads.
She covers four strategies and frameworks for avoiding mistakes and finding insights in PPC data.
I’m at the point in my career where I think I might actually know what I’m doing. The danger now is becoming overconfident. Critical thinking guards against this.
Amy (and others) suggests developing critical thinking requires asking yourself questions like:
It's a little painful at first. But it's a lot less painful than latching onto the your conclusion and later finding out it was wrong.
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