Tip: If you're using the search terms report for the first time you should set the date range to 'All time' then scroll to the bottom of the page to see how many search terms there are. If there are more than about 500 search terms go back up to the top of the page and filter on impressions. Setting the filter to >= 10 impressions drops the total number of search terms by a lot. You're looking for a balance between getting every possible negative keyword and making your eyes bleed from staring at the list.
A love letter to statistics
This is for you if you’re interested in making data-driven decisions about your Google Ads. Amy Hebdon, founder at Paid Search Magic, wrote a fantastic article she described a love letter disguised as a how to about PPC data interpretation.
How do you know the best way to split your ad budget between search and display, between Facebook and Google, between one keyword and another?
Does Google rip advertisers off?
I'm not saying that everyone who's paid for Google ads has turned a profit. That's definitely not the case. But, when people lose money on Google ads its likely to be because Google Ads was a poor fit for their business, or because of the way they did Google Ads. I can't see Google risking their future to steal your advertising budget
Don't believe my writing
I'm not trying to bamboozle you, it's just that my - and everyone else's - writing isn't always right for your circumstances. Read on to find out more...
Google showed your ads to the wrong people today.
Google showed your some of your adverts to the wrong people today. You (or someone you hire) must deal with this or your ads are going to start costing more and generating fewer leads. Here's how.
Has Google jumped the gun on mobile?
How much commercial activity happens on mobile phones? Is it enough to justify a mobile-first approach to development? Case study with mobile vs desktop AdWords generated leads across 7 industries.
Putting a little science into AdWords
In the past I relied on a combination of the change history in AdWords, some rough notes and my memory to keep track of my testing. It worked but it wasn't great. It became more difficult as my business grew. I started to feel like I was losing control. I couldn't answer questions about an account without having to root around in Google docs, AdWords and email. Read on to see how I fixed this.
Should you advertise on Search Partners?
We check the campaigns we manage regularly to see how much it costs to generate an enquiry on Google search versus search partners. Most of the time it costs more or less the same. Sometimes the difference is huge.