Tip: If you're using the search terms report for the first time you should set the date range to 'All time' then scroll to the bottom of the page to see how many search terms there are. If there are more than about 500 search terms go back up to the top of the page and filter on impressions. Setting the filter to >= 10 impressions drops the total number of search terms by a lot. You're looking for a balance between getting every possible negative keyword and making your eyes bleed from staring at the list.
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