Question was asked on Quora
Background: I’ve used the AdWords API since 2009 do research, build campaigns and generate reports.
Bad news: there are relatively few programmers available who have used the AdWords API extensively.
Good news is that you don’t a programmer who is an expert at the AdWords API because the programming constructs that the API uses are well known. For instance, the API uses OAuth for authentication which is very common. There are code libraries and examples in many programming languages. You can point any decent developer to https://github.com/googleads and they should be able to figure things out.
There are some things that you should be aware of if you’re going to invest in custom programming for your business.
- You should get the process for getting an API token started as soon as possible. We got ours many years ago when they just handed them out if you asked. Now day's it's more difficult. People have reported being denied them or taking months to get them approved.
- Google updates the API code every 3 months. You have to update your own code to match their update or it stops working after a while. When we first started it took a week of developer time to understand the changes, update and test the code. It doesn’t take as long anymore but you’ve still got to do it.
- Google has some limits on what you can do with the data you get from the API and some requirements. These don’t always make sense from an agency perspective but Google makes the rules. Take a look here.
Want to increase your conversion rate? For free?
I’ve seen conversion rates double, triple and even 10X
after a few quick and easy changes to the enquiry form.
Subscribe now and I'll send you a free copy of my in-depth ebook High-Converting Enquiry Forms.
You're already paying for clicks. Now turn them into conversions.
Unsubscribe at any time.
Death by alerts.
Will your custom AdWords tool monitor AdWords performance? It's surprisingly difficult to work out when your monitoring system should warn your users. Read on for guidelines on alerts and notifications.