Your Google Ads ROAS looks great. But is your business making money?
Two Google Ads campaigns deliver the same revenue. But one creates five times as much work for the sales team.
Published April 2021. Last updated July 2026.
I bumped into an unexpected problem with a tool I built called Ad-Minister I used the domain https://ad-minister.app It’s a great domain name for what the tool does but it caused me some trouble.
I kept getting reports that the site "looked terrible".
Turns out that AdBlock was the culprit.
AdBlock uses several filter lists to decide which sites are safe and which are bad. One of these lists - EasyList - appears to have a blanket rule that blocks everything with the phrase "ad" in it.
The CSS and JS requests to https://ad-minister.app were being blocked which was why the site didn't look right.
It took me some digging but I was able to contact the list maintainer and ask them to remove my domain. A couple of days later they did.
Two Google Ads campaigns deliver the same revenue. But one creates five times as much work for the sales team.
What I'd do when Google Ads leads disappear and nobody can explain why.
How a successful Google Ads campaign can leave your business short of cash.
Two tricky targeting problems, a possible campaign strategy, and one important question: can we generate profitable leads?
Stop paying for searches you don’t want. Here are the five negative keyword lists I normally use when building Google Ads campaigns for service businesses.
A simple AI prompt to help block searches for places you don’t serve.
Thoughts and lessons on client selection, burnout, pricing, and modernising legacy accounts, from someone who's run a Google Ads for years.
Understand what happens after someone clicks your advert. Subjects include offline conversions, CRM integration, attribution, auditability and marketing instrumentation.
Articles about marketing, engineering, AI and problem solving that don't fit neatly into the other topics. These are some of the ideas and experiences that have shaped how I think.
How to choose the right Google Ads agency, set them up to succeed, judge their work fairly, and build a relationship that delivers better business results.
Learn how to use Google Ads to generate profitable leads. Subjects include campaign strategy, bidding, targeting, optimisation and the challenges of running lead generation campaigns.
Understand why some leads become customers while others don't. Subjects include diagnosing poor leads, qualification, filtering junk leads and improving the feedback you send to Google Ads.
Things I've learned about high-converting landing pages. Subjects include copywriting, page structure, forms, trust, conversion rate optimisation and user experience.
What happens after a lead has been generated determines if Google Ads is profitable. Subjects include first contact, follow-up, quoting, lead nurturing and turning more enquiries into customers.
Join my free daily Google Ads clinic for business owners. Bring your questions and get practical advice.
Find out more →