Find out if Google Ads can work for your business - before you sign a contract

Don’t get locked into a Google Ads contract till you know if you’ll get good leads at a cost that makes sense.

A pilot campaign is a short test. Normally a month or two that runs real ads to find out if Google makes sense for you.

By the end, we should have enough evidence to judge:

• How many enquiries the campaign can generate.
• How much each enquiry costs.
• If those enquiries come from people who could become customers.

You can then decide whether to continue, with evidence from your own business.

I’ll build and run the pilot campaign

I’ll build and run the pilot campaign. This includes:

• Researching how potential customers search for what you offer.
• Writing the adverts and setting up the Google Ads campaign.
• Building and hosting landing pages specifically for the campaign.
• Setting up a system to record your leads and collect your feedback.
• Monitoring the campaign and making adjustments.
• Reviewing the results with you so you can decide what to do next.

How much does it cost?

There are two separate costs:

1. My fee for building and running the pilot: $2,000.
2. Your advertising spend, paid directly to Google.

We’ll agree on the advertising budget before we start. I’ll recommend a budget based on your market and what we need to learn. You’ll have the final say on how much you spend.

How long does the pilot last?

Usually a month or two.

The campaign needs to run long enough to gather evidence we can use to make a decision. A small market with few searches may need longer than a busy market with enquiries arriving every day.

We’ll agree on the initial duration before we start.

Will I make sales during the pilot?

You might. Many clients do.

But some enquiries may turn into sales after the pilot has ended, especially if customers take weeks or months to decide.

We’ll look at both the advertising and what happens afterwards.

• Are we reaching suitable people?
• What does it cost to generate an enquiry?
• Are those enquiries progressing towards a sale?

That distinction matters.

If we’re attracting the wrong people, the campaign needs attention. If suitable prospects are enquiring but few become customers, we need to understand where the sales process is losing them.

Your feedback helps us tell the difference.

What I’ll need from you

I’ll take responsibility for the campaign and landing pages. Your team will need to handle the enquiries and tell me what happens next.

Getting ready

You’ll need to:

• Set up a Google Ads account for your business. I’ll guide you through this if you need help.
• Add a payment method and fund the advertising. Make sure funds are available to cover the agreed budget.
• Complete Google’s verification requests. Provide the business information and documents Google asks for.
• Connect the landing pages to your domain. You or the person who manages your website will need to add a DNS record pointing to my server. I’ll provide the details.
• Provide your logo (if you have one) and suitable photos. Again, I’ll guide you on what we need.

Working on the landing pages

I’ll write the content. You’ll check that it accurately describes your business, services and offers.

I’ll also take responsibility for the layout and design. My landing pages have generated more than two million leads, and you’ll need to be comfortable trusting my judgement on these decisions.

Handling enquiries

You’ll need to:

• Answer incoming calls during business hours. Someone who can help a potential customer needs to be available.
• Return missed calls and call people who submit an enquiry form within five minutes during business hours.
• Give me feedback on every lead during the pilot. Tell me whether they were a potential customer and, if they weren’t, why. Let me know when they become a customer and how much the sale was worth.

I’ll give you a simple system listing your leads, where you can leave feedback at the click of a button. I’ll show you how to use it.

Keeping in touch

You’re welcome to ask questions and talk things through with me throughout the pilot. I’d rather spend time explaining something than leave you unsure about what we’re doing or why.

I do ask that you bring me your own questions and concerns. I won’t review suggestions, opinions or questions generated by AI. If something you’ve read leaves you worried or confused, tell me what’s bothering you in your own words and we’ll discuss it.

What happens after the pilot?

We’ll review the results together. You decide if it makes sense to continue advertising.

If you’d like to continue, there are three options.

Option 1: Everything on your own - $0

We go our separate ways. I’m forever grateful for your business.

You’ll still own your Google Ads account and have access to the results and lead data we’ve collected. You can copy the landing pages I built for you.

Option 1: Keep the infrastructure. $79/month

You can manage Google Ads yourself or have someone else do it.

I’ll keep the landing pages and the system behind them running. This includes:

• Landing page hosting.
• Form handling, lead delivery and spam prevention.
• Call and conversion tracking.
• Lead recording and delivery.
• Access to your leads and the feedback system.

You won’t be paying me to manage or improve your Google Ads campaigns.

Option 2: I’ll continue managing everything

If you’d prefer me to continue looking after your Google Ads, we can agree on an ongoing management fee.

This includes the infrastructure above, plus campaign management, landing page improvements and ongoing work to improve the quality and cost of your leads.

There’s no obligation to choose either option.

If the pilot shows that Google Ads isn’t right for your business, or you simply don’t want to continue, we can stop there.

Ready to discuss a pilot campaign?

Use the form below to tell me about your business and what you’re hoping to achieve.

We’ll talk through whether a pilot makes sense for you, the budget it would need and what we’d want to learn.