We'll help you find high-impact opportunties to make Google Ads more profitable.
Most Google Ads reviews focus on the campaigns. Ours looks at the entire journey from click to customer. That includes your landing pages, lead handling, sales process, conversion tracking, and the information your business sends back to Google.
Why?
Because Google Ads is only as profitable as the system it operates in.
Can your business reliably account for every lead from the moment it arrives until it becomes a sale or reaches a known, legitimate endpoint?
If not, generating more leads might simply create more opportunities for valuable enquiries to be lost, neglected, or mishandled. The Profitability Review shows you where that is happening and what deserves attention first.
This is designed for businesses where:
It isn't a good fit for businesses new to Google Ads, e-commerce, or self-service SaaS.
Before we can find the best opportunities to make Google Ads more profitable, we need to understand what happens to the leads it generates, which become customers, which don't, and why.
Once we understand how Google Ads performs across the whole business, we identify the changes most likely to:
Sometimes that's inside Google Ads. Sometimes it's in what happens after the lead arrives. Either way, you'll know what deserves attention first.
This is all very theoretical, so it might make more sense if we tell you about a few businesses we've worked with.
What we discovered: Google Ads was profitable on average, but most of their bookings were at a loss. A few high-value bookings hid this.
The opportunity: We changed the ad targeting to areas from where high-value bookings were more likely.
The result: Fewer bookings, but each was worth more, making Google Ads a profitable source of new business.
What we discovered: Calls from the click-to-call button on their ads seldom turned into customers. Most were calls for other businesses or from existing customers.
The opportunity: Focussed Google Ads spend on people most likely to become new customers.
The result: A greater proportion of the enquiries generated by Google Ads were genuine new-business opportunities.
What we discovered: Most of their Google Ads leads were from consumers, not other businesses. This showed up as a poor lead-to-sale rate.
The opportunity: Changed the targeting, ads, and landing pages to make it plain that the business was B2B only. Told Google which leads were a good fit so Google could find more B2B leads.
The result: More B2B leads lead to more sales.
If you read these case studies and thought "that's obvious," you'd be right.
The solutions are often obvious. But only when you know what the real problem is.
You find the valuable opportunities by examining the system as a whole.
By the end of the engagement you'll know:
Every recommendation is backed by evidence.
Pricing is based on your annual Google Ads investment. The more you're already investing in Google Ads, the greater the potential value of finding ways to generate better leads, more customers, and higher-value sales.
| Annual Google Ads Investment | Review |
|---|---|
| Up to $100,000 | $3,000 |
| $100,000–500,000 | $6,000 |
| Over $500,000 | $10,000 |
Book a discovery call, and we'll discuss whether the Google Ads Profitability Review is the right fit for your business.