Tools I've built

I'm lucky enough to have picked up some programming skills which I've used to solve common problems in our industry. Here are some of the tools I've built:-

GhostBlocker: The traditional approach to stopping junk leads doesn't work.

When you use GhostBlocker you get the benefit of an enquiry form system that's designed from the foundations up to improve your Google Ads performance.

• It keeps junk leads away from your clients but, it doesn't hide the junk leads from you. That's vital because you need to know if Google is wasting your budget on rubbish, so you can adjust the campaign.

• It gives you the data you need to optimise your Google Ads account to reduce junk leads. All your normal tracking parameters are linked to junk leads. You'll be able to figure out exactly which campaigns, keywords, network, etc. are responsible for the junk - and then pause if needed.

• It stops junk leads polluting your conversion data. This is a particular problem with job-seeker leads. You start out with a few and unless you retract the conversions (complicated) the algorithm optimises to bring you more job-seekers. I've seen campaigns where 100% of the leads were Spanish jobseekers.

• It gives you the data you need to make trade-offs when scaling a campaign. A typical case is when you’ve got a campaign or keyword that generates a lot of great leads and a few junk leads. Scaling up risks getting more junk leads. With GhostBlocker you have this information at your fingertips in real-time.

Convertista: Track WhatsApp leads as Google Ads conversions and boost your ROI.

Convertista lets you track leads from WhatsApp as conversions. From the first click on the button, all the way to a sale. You'll be able to:-

• Get the data you need to optimise your account.

• Allocate budget to your best-performing campaigns, keywords etc.

• Use automated bidding strategies like Maximise conversions, Target CPA, ROAS or Maximise conversion.

• Get better quality leads by optimising for qualified leads or converted leads.

• Identify sources of junk, spam or poor quality leads and other wasted ad spend.

• Know exactly how much money you earned from your ad spend.

BookMarkPlus: All your bookmarks available on all your devices, saved forever.

BookMarkPlus gets rid of the frustration of losing bookmarks when you upgrade computers, switch from computer to phone or have to reinstall your operating system:-

• No need to keep 50 tabs open.
• It gives you access to all your bookmarks on any browser - Chrome, Safari, Edge or Firefox etc.
• You can save as many bookmarks as you like. You can group them so they're quick to find. It’s fast and easy to use.
• When you open your BookMarkPlus page on a new computer it’ll be familiar. Your bookmarks are laid out exactly as you left them. You’ll be up to speed again without missing a beat.