Resources for Profitable Google Ads
This page contains extra resources for the Profitable Google Ads book.
Chapter 16. The faster you call, the more you sell
2007 study on speed-to-lead: LeadResponseManagementReport.pdf
Chapter 19. Automate follow-up when leads don’t answer
The messages below are from a follow-up email sequence for a client who offers long-term car rental.
Email 1
Subject: You asked for more info about your new car?
Dear {{first_name}}.
Thank you for taking the effort to find out more about our great rental system and how it might help you.
We get one request more than any others:How much will a new car cost?
Each of us has a history different than anyone else's.
This means it's much easier to answer your questions if you give us a few more details about you and your circumstances.
That's why we're trying to make this easier for you. We want you as one of our esteemed clients as much as you want reliable transport.
Can we ask you to go here and give us a few more details about yourself? This shouldn't take more than a couple of minutes. (Don't stress, it is not an examination.)
Once we have that info, we can give you all the details you need about how the plan works. And what your investment in your future transport will be.
We keep the information you share with us private. We will treat it with respect.
So, get over to that form right now. The sooner we get your details, the faster we can offer you your new car.
Thanks again for asking.
Email 2
Subject: Just confirming you got our request...?
Dear {{first_name}}.
This email is in case you missed our response yesterday.
If you did, here's a quick overview.
A couple of days ago you were looking for a car. You visited our website and showed interest in our new rental plan. It was about how to get reliable transport without the costs and hassles of regular car ownership.
We'd love to deliver a new car to you.
We cannot start that process without a little more info about you. Please click here to answer some simple questions. Then we can find a solution which works for you.
We all face financial challenges from time to time. Sometimes they overwhelm us, and we lose heart.
That's why this new approach is so powerful. That's why it's so big overseas.
Few of us think about the ancillary costs of driving a car like tyres, insurance, servicing, and so on. These are real issues when finances are tight.
This new rental option packages those costs into a single monthly amount you which is easy to budget.
You are a few easy questions away from getting offered a new car.
Click here to continue on your journey to your new car.
Email 3
Subject: It looks like something went wrong?
Dear {{first_name}}.
Two weeks ago you asked about a new car.
We replied with two emails to ask you for a few more details.
This email is to follow up and check whether you saw our responses?
We love to add you to our list of esteemed clients already driving cars via our new rental system.
But we can only do that if you give us a few more details to allow us to do some research.
Please click here to fill in the few items we need to continue. Giving us this information is not a commitment to buy, but it provides us with enough info to continue the process.
Then we can get right back to you with an offer on the car you want.
Please don't delay.
Remember, click here to get a whole lot closer to driving your own new car with a single low payment each month.
Email 4
Subject: This is our last call.
Dear {{first_name}}.
We are sorry we haven't heard from you yet. With email to ask for a few more details so we can offer you a new car at a single price per month that suits you
If you're still interested in getting a new car, please click here to fill in a few details. They don't place you under any obligation. But these details allow us to research what we can offer. These are the next step to you driving your new car.
Please click here to give us those details. It won't take more than a couple of minutes.
We really would like to add you to our list of esteemed clients. People who been through this same process gave us the few details which allowed us to make an offer that they loved. There are driving their new cars already.
Without that information, we can't continue. This means this will be our last request.
Whether you choose to take a car via this new plan or not, we wish you all the very best for the future.
Email 5
Subject: You were looking for a new car...?
Dear {{first_name}}.
Recently you asked for information about our unique rental system giving you a path to a new car at a single low price each month. "No surprises", remember?
Something went wrong. We should have asked you for a little more info so we could give you a useful answer to your questions.
Our entire team is embarrassed.
We still need some information to give you the answers you want.
Please invest two minutes in giving us enough details about yourself for us to get you mobile? We want you as one of our esteemed clients as much as you want reliable transport.
Click here to answer some simple questions. (It's not an exam, so relax.)
Once we have that information, we can give you all the details you need about how the plan works. And what your investment in your future transport will be.
We keep the information you share with us private. We will treat it with respect.
So, click here to get over to that form right now. The sooner we get your details, the sooner we can offer you your new car.
Thanks again for asking.
Chapter 23. How to follow up on quotes
I wrote these for a motorcyle rental business.
Email 1
Subject: Did you receive the motorcycle rental estimate?
Dear {{first_name}}.
This is just a quick check to make sure that you received the estimate we sent yesterday.
Please yell if you didn't receive it, or if you have any questions or need further clarification. You're welcome to call on the number below or reply to this message.
Email 2
Subject: Following up on our estimate for motorcycle rental
Dear {{first_name}}.
I hope this message finds you well.
I wanted to follow up on the motorcycle rental estimate we recently sent. We're thrilled that you're considering us for your upcoming adventure.
If you have any questions or need further clarification about the estimate, please don't hesitate to contact me.
You can reply to this email or give us a call at the number below. We're looking forward to the opportunity to serve you and help make your experience a memorable one.
Thank you for considering us. We hope to hear from you soon and be a part of your upcoming adventure.
Email 3
Subject: Don't miss out on your motorcycle rental
Dear {{first_name}}.
I hope this email finds you well. We wanted to gently remind you about the motorcycle rental estimate we sent previously. We understand life can get busy, but we wouldn't want you to miss out on the incredible experience we can offer.
Our fleet of motorcycles is ready and waiting for your adventure, and we're here to answer any questions or provide additional information you may need. Whether it's about bike options, rental terms, or anything else, we're at your service.
Please feel free to get in touch with us at the number below or simply reply to this email. We're committed to ensuring your motorcycle rental experience with us is both hassle-free and unforgettable.
Thank you for considering us, and we hope to hear from you soon.
Email 4
Subject: {{first_name}}, do you still want to rent a motorcycle?
Dear {{first_name}}.
I hope this email finds you well.
This is our final reminder regarding your motorcycle rental estimate from [[name of business]]. We've held your reservation and we wouldn't want you to miss out.
If you're still considering our services, please act quickly to secure your booking. Our team is ready to assist you with any questions or concerns you may have.
You can reach us at the number below or reply to this email. We understand that plans can change, so if you need to make adjustments to your reservation, just let us know.
Either way, thank you for considering us for this.
Chapter 31. You pay Google for spam leads
I wrote about the system I use for stopping spam without annoying legitimate leads. It's here if you want to use it for your landing pages: https://ghostblocker.com
Chapter 37. Run a pilot campaign before you commit
I suggested running a pilot campaign to determine if Google Ads is likely to be a good fit for your business. More on pulot campaigns here: https://pete-bowen.com/google-ads-pilot-campaign
Chapter 45. The 8-part landing page structure that turns more clicks into leads
I've put up a demo site to show what the 8-part landing page structure could look like. It's here:
https://demoleadsite.com
