Agency insights
Thoughts and lessons on client selection, burnout, pricing, and modernising legacy accounts, from someone who's run a Google Ads for years.
Choosing a domain name for your Google Ads tool.
Published April 2021. Last updated July 2026.
I bumped into an unexpected problem with a tool I built called Ad-Minister I used the domain https://ad-minister.app It’s a great domain name for what the tool does but it caused me some trouble.
I kept getting reports that the site "looked terrible".
Turns out that AdBlock was the culprit.
AdBlock uses several filter lists to decide which sites are safe and which are bad. One of these lists - EasyList - appears to have a blanket rule that blocks everything with the phrase "ad" in it.
The CSS and JS requests to https://ad-minister.app were being blocked which was why the site didn't look right.
It took me some digging but I was able to contact the list maintainer and ask them to remove my domain. A couple of days later they did.
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