I bumped into an unexpected problem with a tool I built called Ad-Minister. It’s a great domain name for what the tool does but it caused me some trouble.
I kept getting reports that the site "looked terrible".
Turns out that AdBlock was the culprit.
AdBlock uses several filter lists to decide which sites are safe and which are bad. One of these lists - EasyList - appears to have a blanket rule that blocks everything with the phrase "ad" in it.
The CSS and JS requests to https://ad-minister.app were being blocked which was why the site didn't look right.
It took me some digging but I was able to contact the list maintainer and ask them to remove my domain. A couple of days later they did.
I’ve seen conversion rates double, triple and even 10X after a few quick and easy changes to the enquiry form.
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I bumped into an unexpected problem when I chose the Ad-Minister.app domain.
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