Agency insights
Thoughts and lessons on client selection, burnout, pricing, and modernising legacy accounts, from someone who's run a Google Ads for years.
Advertising is expensive. Do as little of it as you can.
Published September 2026. Last updated September 2026.
If you run the kind of business where customers can buy more than once—a restaurant, gardening service, dentist or pest control company—it is almost always cheaper to get a happy customer to return than to win another one through advertising.
In this short video, restaurateur Jon Taffer explains how he deliberately gets first-time visitors back for a second visit, then second-time visitors back for a third.
Taffer says that after three flawless visits, there is a 72% chance the customer will return for a fourth.
It’s brilliant. I recommend watching the video.
Most Google Ads Problems Aren't Google Ads Problems
If my writing resonates with you, I'd like to give you a copy of my book, Profitable Google Ads. The book was written for business owners, but many PPC professionals have found it valuable too.
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© 2026 Pete Bowen