Pete Bowen's site

Is your AdWords running at 100%?

Are you worried that it might be underperforming? Perhaps you've neglected your AdWords account. Maybe it used to do better but now it’s costing more and delivering less. Maybe you’re behind on some updates or not confident that everything is as it should be.

Give me $400 and I’ll find at least $800 savings in your AdWords account.

I'll pore over your AdWords account looking for things that are costing more than they should and searching for openings to get more value from the money you're already paying Google. If I can't find savings or improvements worth at least double your investment you don't have to pay.

Spend less, get more leads.

If you’re using AdWords for lead generation I'm a good fit.

I've invested more than 20 000 hours in using AdWords for lead generation. I’ve built campaigns and tools that have generated almost 1 000 000 sales leads from AdWords. I can spot mistakes and opportunities in lead generation campaigns. I can't offer the same skill or experience for ecommerce or brand building campaigns. If you're doing ecommerce or brand advertising we're probably not a good fit for each other.

How it works.

1. Preliminary evaluation. I’ll start with a preliminary evaluation to make sure I can help reduce costs or increase sales leads. If there isn’t opportunity for my skills to improve your AdWords account I’ll let you know and that will be the end of it. There will be no charge.

2. Audit. The aim of the audit is to find 5 to 10 things you can do to that'll either reduce costs or increase sales leads.

I'll be looking for the low-hanging fruit. Things that'll give you the most improvement for the least cost and effort.

There might be a lot more changes you could make but 5 - 10 is about the right number to tackle at one time. It's a good balance between the cost of doing the audit, the cost (or time) to make the changes and the value you'll get from the changes.

3. Report back. We'll meet online using Zoom. It'll let us talk and share screens. This will take between 30 minutes and an hour.

I’ll go through each suggested change. There will be time for questions to make sure you've understood everything that you need to do.

You can invite anyone else who needs to be at the meeting to join us.

I’ll record the meeting and give you a copy of the recording so you can refer to it if needed.

Ready to get started?

Pop me an email (peterb@marketingmotor.net) and I'll get right back to you.


I particularly enjoyed the time spent on the workings of adwords and how to extract that extra information available.
Your style is relaxed and not condescending even when you are explaining the basics. This makes it easier to ask questions I don't know the answer to without feeling totally useless.

 - Keith Millington

Need some help with this?

I offer 1-to-1 mentoring and consulting. You’ll get help, advice, support and answers without having to commit to a long-term contract. Details here.

Want to increase your conversion rate?
I’ve seen conversion rates double, triple and even 10X after a few quick and easy changes to the enquiry form. Subscribe now, and I'll send you a free copy of my in-depth ebook High-Converting Enquiry Forms.
You're already paying for clicks. Now turn them into conversions. Privacy policy. Unsubscribe at any time.

Related articles

How long does Google Ads take to work? You’ve chosen good keywords, written decent ad copy, set up a landing page that should convert. You’re getting impressions and the CTR looks ok but you’ve still not had any conversions. Is this normal or should you worry?

How the mix of people who see your ads affects Google Ads performance. Learn how changes in searcher's intent, network, time of day etc affect Google Ads performance.

How the new search ad position metrics can help diagnose a drop in CTR You might be scratching your head wondering why your clickthrough rate plummeted even though your average position was 1.2. Google's new search position metrics shed some light.

How to find the real reason conversions dropped. A sudden unexplained drop in conversions is terrifying. You’re paying for clicks but you’re not getting leads or sales. It’s bad when you’re spending your boss’s or client’s money. It’s even worse when it’s your business on the chopping block. Read on to find out how to get to the bottom of coversion problems.

How to Increase AdWords Impressions. There are two ways to get more AdWords impressions. Increase the reach of your adverts and give Google more incentive to show your adverts. Here's how to do both.

I ignored quality score for a year I used to think quality score was vital, but in the year I’ve ignored QS and focussed on other metrics: - our ads have been clicked more often. - Our landing pages are better at turning visitors into leads. - Our clients are getting superior leads from their Google Ads spend.

My Google Ads adverts are not showing. Google Ads not showing your ads? Here's how to find the reason why.

How the distribution of clicks by device can look like a conversion rate problem. We PPC people dream about the conversions graph going up up up to the right but sometimes the line looks like the side view of a cliff, with an account manager splattered at the bottom like Wile E. Coyote. I used to dread trying to figure out why a good campaign went bad. Then I learned a technique that lets me get to the real reason for a drop in conversions.