Resources for Google Ads agencies and freelancers.

Contact me@pete-bowen.com if you've found a resource that should be listed on this page.

Disclosure: I've built some of the tools and sell one of the books in the reading list. No affiliate links on this page.

Contents.

Tools.

NegativeKeywordTool.net

Policing search terms for negative keywords is painful in Google Ads or AdWords Editor. This free tool makes adding negative keywords from search terms faster and easier. It prioritises the most important search terms and learns from your choices so future processing is even faster.

Ad-Minister.app

We PPC people all face the same problem - keeping on top of a huge pile of constantly changing data, descisions, ideas and to-dos. Ad-Minister solves this problem. First year's subscription free for new agencies. Contact me@pete-bowen.com.

AdLeg Software Suite

Five tools that'll speed up your work creating Google Ads campaigns and later managing them. See my interview with software creator Kyle Sulerud here.

PPC Protect

Stops competitors, hackers, non converting users, malicious publishers, botnets and angry customers draining your PPC budget.

Adalysis

Suite of optimisation, reporting and monitoring tools.

AdWords Wrapper

A free Google AdWords keyword tool that wraps keyword phrases in 'quotation marks' (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.

Discussion groups.

Reddit: r/ppc

Busy sub-reddit with discussion on Google Ads, Bing Ads, Facebook ads etc.

Reddit: r/adwords

Smaller sub-reddit focussing on AdWords.

Google Ad Buyers on Facebook

Google Ad Buyers - Learn more about Adwords and YouTube Ad Buying and connect with other Ad Buyers. Compare different advertising tools, tips, tricks and learn from industry leading veterans.

Google Ads (AdWords) Mastermind

This group is designed to help like-minded people learn the Google Ads platform. Help & be helped! Feel free to ask any question related to running Google Ads campaigns.

#PPCCHAT on Twitter

Weekly Q and A format chat.

Reading list.

Diagnosing Google Ads

One thing you can bet on - sometime in the future a good campaign will go bad without any obvious reason.

That's when you need this book. It'll help you get to the root of the problem by following a methodical process. Narrow down possible causes. Home in on the exact source. Eliminate hit-or-miss guesswork and be sure that you know what went wrong and how to fix it.

Services

Excel in PPC

Reporting, automation, tracking and Power Query consulting.

Want higher conversion rates?

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Subscribe now and I'll send you a free copy of my in-depth ebook High-Converting Enquiry Forms.

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Guaranteeing Google Ads.

It’s uncomfortable when a potential client asks me if I guarantee that they’ll make sales from their Google Ads. In the past my first instinct was to run away. I thought that asking for a guarantee was a sure sign that they’re going to be a toxic client. I was wrong.

How do you convince a potential client to trust you if you don’t have a track record?

How do you convince a potential client to trust you if you don’t have a track record? This happens a lot when people go out on their own after working in-house or for an agency. Read on to find out how I solved this problem.

Resources for Google Ads agencies and freelancers.

Tools, reading lists and discussion groups for digital marketing agencies and freelancers offering Google Ads as a service.

How to take over an existing Google Ads account.

You’ve taken over a Google Ads account that’s in trouble. You're going to turn it around - more conversions, lower costs, 10 quality scores etc.

There’s a lot riding on getting this right...

The AdLeg Google Ads Software Suite.

I interviewed Kyle Sulerud, creator of the AdLeg Software Suite about how he started in Google Ads (AdWords) and why he built his Google Ads creation and management software.