The number of website enquiries you get is going to fall off a cliff after *24th of October 2017 if your website doesn't use HTTPS.
HTTPS is the secure website protocol. After the *24th of October, Google Chrome will warn people that web pages with forms are insecure unless they’re served over HTTPS. About half of the internet uses Google Chrome. That’s a lot of potential customers to scare away.
The default setting for most websites is the insecure HTTP protocol. You have to specifically enable HTTPS.
Here's how you check if it has been enabled for your site.
You need to install a SSL certificate on your web server to make HTTPS work. A certificate costs anything from free to several hundred dollars a year. The installation process ranges in complexity from one-click-and-you're-done to gouge-your-eyes-out-in-frustration - depending on who hosts your site.
My experience has always been on the frustrating end of the scale. It's painful for one site. I had to do a couple of hundred. Each of the lead generation sites my business runs had to have a certificate.
I was expecting three weeks of manual, error-prone work. It turns out that it was (mostly) a walk in the park thanks to a service called Let's Encrypt.
Let's Encrypt has turned the certificate industry upside down. Their certificates are free and you can install them programatically. As you can imagine, those are very attractive features when you have more than a handful of sites.
It took some work to move the sites to a web host that offers Let's Encrypt. After that it was easy. I hired my youngest son to click the 'Add SSL' button for each site. It took him an hour.
If you’re considering this, here’s a forum thread with a long list of hosting providers that offer Let's Encrypt certificates.
* Chrome 62 is/was scheduled for release on the 24th. It may be released sooner.
I’ve seen conversion rates double, triple and even 10X after a few quick and easy changes to the enquiry form.
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You're already paying for clicks. Now turn them into conversions.
Don't make it difficult for your customers to contact you. Businesses with the smoothest processes will attract (and keep) the best customers.
Here’s a quick tip for improving landing page speed. As you know, nobody likes a slow website. Load speed is strongly correlated with the conversion rate: Fast website = more leads.
Improving page speed helps improve landing page experience. Google's guidance is broad, not specific. That makes it hard to know what to do. Google does provide one specific set of instructions, following these will improve landing page experience and boost conversion rates.
Here's a small tweak to the contact form on your website that'll make it easier for people to complete it. Adding autocomplete to your form fields is one of those 1% kaizen improvements. They all add up.
You get the highest conversion rates from landing pages that concentrate on convincing visitors to do just one thing. Offer visitors too many choices and they bounce. But what if there are two equally good things your visitor could do?
Read on to learn how your website could be sabotaging your advertising. And, what you can do to get more leads from your the clicks you've already paid for.
The number of website enquiries you get is going to fall off a cliff after 24th of October if your website doesn't use HTTPS. After the 24th of October 2017, Google Chrome will warn people that web pages with forms are insecure unless they’re served over HTTPS. Here's how to fix this.