How to improve landing page experience.

Google gives general guidelines about how to make good landing pages here.

Sadly they're not specific so you've got to try something and wait a while to see if the landing page experience and quality score improves - the "try and wait" approach.

There is one place you can get a definite answer: PageSpeed Insights.

Google hates slow websites. PageSpeed Insights is a free tool from Google that'll tell you what you (or the person who builds your website) can do to make your site load faster on both mobile phones and computers.

Making your site load faster often improves your landing page experience and quality scores. Fast websites also convert better than slow loading ones.

Want high-converting lead generation landing pages?

I've generated more than a million leads using Google Ads. Everything I've learned on the way is going into my new book on lead generation landing pages.

You won't find anything about general web design. You won't find anything about sales page copy. You won't find anything about ecommerce, brand building or SAAS. But, if you'd like a book packed with tested principles and step-by-step advice on turning more clicks into leads then it might be for you.

Pop your details into the box below. I'll keep you updated on progress, send you sample chapters for your comment and offer you a discount when it goes live.

When you subscribe, you’ll also get advice on Google Ads and related topics about twice a month. I respect your privacy. Privacy policy.


6 Critical Mistakes You're Making with Your Landing Page
Amy Hoy wrote a brilliant article titled 6 Critical Mistakes You're Making with Your Landing Page. She makes a really interesting observation which resonated with me: Landing page design is actually a usability exercise.
CAPTCHA is like putting barbed wire in front of your shop
Don't make it difficult for your customers to contact you. Businesses with the smoothest processes will attract (and keep) the best customers.
Do long enquiry forms get more qualified leads?
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How I got landing page load time down from 0.8 seconds to 0.2 seconds.
Here’s a quick tip for improving landing page speed. As you know, nobody likes a slow website. Load speed is strongly correlated with the conversion rate: Fast website = more leads.
How long should your landing page be?
How long should your landing page be? The answer isn't a number.
We read websites like we did 100 years ago
Even though the internet is infinitely more ubiquitous now. Even though we've had a generation grow up with Google. Even though 2-year olds have iPads
. The way people read websites hasn't changed...
How to improve landing page conversion rates by increasing visitor motivation
Here's how I doubled the conversion rate on some Google Ads lead generation landing pages by improving visitor's motivation.
How to improve landing page experience.
Improving page speed helps improve landing page experience. Google's guidance is broad, not specific. That makes it hard to know what to do. Google does provide one specific set of instructions, following these will improve landing page experience and boost conversion rates.
How to craft high-converting headlines, even if you have the copywriting skills of a turnip.
If you’re anything like me, starting is the hardest part of writing. It's like I'm staring at the screen waiting for someone to unblock the idea pipe. That struggle is over.
Improve website conversion rates with autocomplete.
Here's a small tweak to the contact form on your website that'll make it easier for people to complete it. Adding autocomplete to your form fields is one of those 1% kaizen improvements. They all add up.
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You get the highest conversion rates from landing pages that concentrate on convincing visitors to do just one thing. Offer visitors too many choices and they bounce. But what if there are two equally good things your visitor could do?
I’m paying for clicks but I'm not getting enough leads.
Read on to learn how your website could be sabotaging your advertising. And, what you can do to get more leads from your the clicks you've already paid for.
Length is a liability; value per page is an asset.
This is a quote from Write Useful Books by Rob Fitzpatrick. His advice is perfect for lead-generation landing pages.
Honest conversion tracking when you've got live chat, click to call and a form
I took on an account with no useful conversion data. Here's how I started tracking calls, forms and live chat accurately.
Use HTTPS for your landing pages or kill your conversion rate.
The number of website enquiries you get is going to fall off a cliff after 24th of October if your website doesn't use HTTPS. After the 24th of October 2017, Google Chrome will warn people that web pages with forms are insecure unless they’re served over HTTPS. Here's how to fix this.
What's your landing page's first job?
It’s not to convince someone to buy from you, establish trust, build your brand or educate your customer. Those things are important but they're not the first job. The first job is ...